EDWARDS Desserts Introduces Pumpkin Crème Pie to Its Whole-Pie Lineup

Velvety Layers of Indulgent Flavors Take Traditional Holiday Favorite to Delectable New Level

MINNEAPOLIS--()--Just call it pumpkin pie, perfected. Schwan’s Consumer Brands, Inc. is introducing Edwards® Pumpkin Crème Pie to its whole-pie lineup. The perfectly indulgent, lusciously layered thaw-and-serve pie will be available until Dec. 31, 2014, catering to pie lovers through the autumn entertaining season and into the holidays.

“Taking tradition one delicious step higher was our intent with the introduction of our Edwards® Pumpkin Crème Pie, the first pumpkin crème pie on the market,” said Susan Allen, senior director brand marketing for Schwan’s Consumer Brands. “Crème pies continue to gain momentum in the supermarket and Edwards® Pumpkin Crème Pie adds flair to festivities with a modern alternative to traditional pumpkin pie.”

With so many luscious layers, Edwards® Pumpkin Crème Pie elevates desserts to a delectable new level. The new Edwards® pie starts with a vanilla-cookie crust infused with ginger and cinnamon, adds velvety layers of crème cheese and pumpkin, and tops it off with a double layer of whipped-crème rosettes. For 73 percent of consumers surveyed, Edwards® Pumpkin Crème Pie is a perfect change from the classic pumpkin pie they traditionally serve, and 67 percent said they would buy Edwards® Pumpkin Crème Pie in addition to their typical pie purchases this holiday season.

Edwards® Pumpkin Crème whole-premium pie will be available Aug. 15 to Dec. 31, 2014, in freezer aisles at local grocers nationwide and retail for $8.49 a package.

For more information, visit Edwards® Desserts online or on Facebook.

About Edwards® Products

Edwards® pies and desserts are part of the national brand portfolio of Schwan’s Consumer Brands, Inc., the retail-grocery subsidiary of The Schwan Food Company (www.theschwanfoodcompany.com). Based in Bloomington, Minn., Schwan’s Consumer Brands has marketed and distributed premium frozen foods since 1970. Its brands include Red Baron®, Freschetta® and Tony's® pizzas, Pagoda Express® snacks and appetizers, Larry's® potatoes, and Mrs. Smith's® and Edwards® pies and desserts. The brands are represented in more than 50,000 retail outlets across the United States. For more information about Edwards® products, visit www.edwardsdesserts.com.

Contacts

For Schwan's Consumer Brands, Inc.
Jamie Evans, 212-539-3224

Edwards Pumpkin Creme Pie (Photo: Business Wire)

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Release Summary

Schwan’s Consumer Brands, Inc. is introducing Edwards® Pumpkin Crème Pie to its whole-pie lineup.

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Contacts

For Schwan's Consumer Brands, Inc.
Jamie Evans, 212-539-3224