SAN FRANCISCO--(BUSINESS WIRE)--BandPage, the central profile that musicians use to engage and sell to hundreds of millions of fans, and Spotify, the world’s largest subscription streaming music service, today announced a partnership which gives musicians powerful new ways to sell directly to their fans on Spotify through BandPage. The integration is live today and helps musicians turn the hundreds of millions of moments that fans engage with them into meaningful revenue-generating opportunities on the largest paid streaming music service in the world.
This partnership represents an unprecedented opportunity for musicians to connect to their fans in new ways. In addition to traditional offers such as merchandise like t-shirts, musicians can now tap into completely new revenue streams such as secret shows and other exclusive artist-to-fan offers. The BandPage-powered offers available on Spotify illustrate the creative and commercial potential of this exciting new platform.
“For so long, musicians haven’t effectively been able to reach their fans with the right merch and VIP experiences across major streaming services. This partnership opens up a new revenue stream that enables musicians to sell directly to 40 million fans at the moment they are most engaged and listening to a musician’s song,” said J Sider, Founder and CEO of BandPage. “It’s great to work with such a powerful industry leader like Spotify to help musicians increase their revenue and grow their fan base.”
Many artists have chosen to put together special offers for their fans on Spotify through BandPage. Examples include an opportunity to meet Porter Robinson and receive a prop from his Lionhearted video, a one-of-a-kind koozie and t-shirt bundle from Miranda Lambert, a presale and exclusive online concert offer from Ariana Grande, a song collaboration with members of Tea Leaf Green, pre-show soundcheck parties with the Stone Foxes and many more. All of these offers are available on artist profile pages on Spotify beginning today.
“My fans are very important to me, so this opportunity to offer them something special is exciting,” said Miranda Lambert, Grammy award-winning country artist. “It’s great that BandPage and Spotify are enabling musicians to connect with their fans in new ways."
“This partnership represents an exciting step forward in the kinds of offers musicians can present to their fans on Spotify,” said Mark Williamson, Director of Artist Services for Spotify. “We’re pleased to be working with BandPage to help artists engage with their fan base and create new revenue opportunities.”
For additional details, visit spotify.bandpage.com.
BandPage is the central profile that more than 500,000 musicians use to engage and sell to hundreds of millions of fans across the largest music services in the world. The BandPage Platform and Marketplace powers musicians’ content and stores across Spotify, Clear Channel, Google, VEVO, Live Nation, Xbox Music, Rhapsody, LyricFind, Rdio and more. Musicians can set up their BandPage Profile for free, which includes their music, tour dates, photos, bios, videos and store at: http://www.BandPage.com.
Spotify is an award-winning digital music service that gives you on-demand access to over 20 million tracks. Our dream is to make all the world’s music available instantly to everyone, wherever and whenever you want it. Spotify makes it easier than ever to discover, manage and share music with your friends, while making sure that artists get a fair deal.
Spotify is now available in 59 markets globally with more than 40 million active users, and over 10 million paying subscribers.
Since its launch in Sweden in 2008, Spotify has driven more than US$1bn to rights holders. Spotify is now the second biggest source of digital music revenue for labels in Europe, and the biggest and most successful music streaming service of its kind globally.
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