Protection 1 Enters the Solar Market; Launches Brite Energy

New Entity to be Backed by Private Equity Firm GTCR

CHICAGO--()--Protection 1, the largest national, full-service security company serving residential and commercial clients, today announced it will enter the solar market with the launch of Brite Energy, powered by Protection 1 and backed by private equity firm GTCR. The company has nearly two million residential and commercial security customers today as well as a developed infrastructure of 70 brick and mortar locations nationwide. Taken together with its industry-leading customer service that has earned Dealer of the Year (SDM) and Installer of the Year (SS&I), Brite Energy is positioned to take a leadership position in the market place from its launch.

Protection 1 CEO Timothy J. Whall, who has driven 120% retail growth for Protection 1 over the past four years, plans to bring solar solutions to both its residential and commercial customers.

“Protection 1 has the ability to transcend some of the difficulties that have plagued other entrants in the solar market including access to capital, a stable, developed infrastructure and installation expertise,” said Whall. “In addition to these advantages, we have built a standard of customer service that begins with our installers and extends all the way through to our account monitoring. As customers are exposed to solar opportunities, they will want to work with a partner they know and trust and we are confident they will choose to work with Brite Energy, powered by Protection 1.”

Whall highlights a key differentiator of Protection 1, stating, “An important factor for consumers to consider is the longevity of the solar service provider they choose. With agreements lasting up to 20 years, people will want a company they can trust will be there well into the future. Protection 1 has been around for nearly 30 years and has held an A+ BBB rating for the past 15 years. We are pleased to be able to bring this offering to both our residential and commercial clients.”

“Adoption of solar solutions is rising as customers are able to live a greener lifestyle while lowering their energy costs,” continued Whall. “Our model for delivery is a win-win for everyone involved.”

To find out more information on Brite Energy, powered by Protection 1, visit us at BriteEnergy.com.

About Protection 1

Protection 1, the largest full service business and home security company in the U.S., provides installation, maintenance, and monitoring of single-family home security systems, business security systems and multifamily security systems. In keeping with the company’s unwavering focus on customer service, the automated phone attendant has been removed, allowing customers to interact immediately with customer care personnel. In addition, Protection 1 has introduced its Tech Tracker service as well as same-day service in most cases.

Since 2012, the company has been recognized by leading industry publications SDM Magazine and Security Sales and Integration as Dealer of the Year and Installer of the Year respectively for the company’s commitment to its customers, the industry and the communities it serves.

Protection 1 is the nation's largest provider of wholesale monitoring services through its CMS division, and the leading provider of multifamily security systems installation, maintenance and monitoring through its Network Multifamily division.

Protection 1, which serves more than 1 million customers and employs over 3,000 people in more than 70 locations across the country, has a 97.3% customer satisfaction rating and an A+ Better Business Bureau Rating. For more information about Protection 1, visit Protection1.com.

Contacts

Media:
Coltrin & Associates, for Protection 1
Jennifer Webb, 212-221-1616
pr@protection1.com

Release Summary

Protection 1 Enters the Solar Market; Launches Brite Energy. New Entity to be Backed by Private Equity Firm GTCR.

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Contacts

Media:
Coltrin & Associates, for Protection 1
Jennifer Webb, 212-221-1616
pr@protection1.com