NEW YORK--(BUSINESS WIRE)--Beyond great fashion for back-to-school, Macy’s is giving students a reason to cheer with exciting events and contests kicking off this season. Beginning in September, schools across the country can submit a one-take lip-dub video, performed to a remix of the classic hit “Be True to Your School,” for a chance to win Macy’s $50,000 All-School Lip Dub Challenge. Macy’s will also be rolling into college campuses nationwide to shuttle students to shopping parties at local Macy’s locations where they will browse the latest fashions and receive mini-manicures and makeovers.
“The back-to-school season is always a special time for families, and Macy’s loves being part of that excitement each year as our customers’ one-stop shopping destination,” said Martine Reardon, Macy’s chief marketing officer. “This year, we’re taking the fun up a notch with engaging new events, contests and promotions that include everything from the opportunity for schools to win big cash prizes for showing off their school spirit to shopping parties for college students at schools nationwide.”
Macy’s $50,000 All-School Lip Dub Challenge
Does your school have what it takes to be the champions of Macy’s All-School Lip Dub Challenge? This fall, Macy’s is inviting the students, faculty and staff of elementary, middle, high schools and college to submit their one-take lip dub video, performed to singer/songwriter Tim Myers’ version of The Beach Boys classic song “Be True to Your School.” The winning entry will be awarded $25,000, followed by $15,000 for second place, with the third place winner taking home $10,000 for their school.
A lip dub is a music video where the participants lip-sync to a song while performing a creative, choreographed routine filmed in a single, continuous take. No audio is recorded during the take and the song is added in editing.
For the All-School Lip Dub Challenge, Macy’s is looking for America’s most talented lip dubbin’ school community that can create a video to wow the competition. In the spirit of being true to your school, the lip dub video must be filmed on the school’s property and school attire is encouraged, so students can break out their athletic uniforms, band costumes or other school apparel. Entries will be evaluated based on school spirit and participation, creativity and execution.
To enter, visit Macy’s YouTube channel at youtube.com/macys to download the official song audio of “Be True to Your School,” create a video featuring your school community lip-syncing in one continuous take, then add in the music during the editing process. The final video submission should use the entire song and be less than 10 minutes long. From September 4 through October 10, 2014, an adult school representative or faculty member can upload the final video to youtube.com/macys and share a brief statement (maximum of 500 characters) on how the school would use the prize. The winner will be revealed on Macy’s YouTube channel in late October.
For additional details about Macy’s All-School Lip Dub Challenge, including rules, regulations, format requirements and how to participate, visit youtube.com/macys.
Macy’s Campus Bus Tour
This fall, Macy’s will be rolling into college campuses across the country to take students on a fashion road trip to their local Macy’s store. In September and October, the bus will make stops at 15 schools to whisk students off for a day of shopping, contests and fun activities.
Participating students at each school will receive exclusive access to a 25 percent discount and a chance to win a Macy’s gift card just for attending. On the big day, the Macy’s bus will make multiple pickup stops at convenient locations around the school campus, and once aboard, students will rock out to music and be able to participate in interactive activities and contests.
A quick trip later, the bus will arrive at the local Macy’s location and students will be met with a shopping party and treated to DJ and band performances featuring hot local music acts, mini-manicures and makeovers, delicious food and fun photo-opportunities. Following the fun, the Macy’s bus will bring students back to campus.
The schedule for Macy’s campus bus tour is as follows:
Florida State University – Tallahassee, FL
University of Florida – Gainesville, FL
University of Georgia – Athens, GA
North Carolina State University – Raleigh, NC
University of Arizona – Tucson, AZ
California State University-Fresno – Fresno, CA
Boston University – Boston, MA
University of Maryland -- College Park, MD
Michigan State University – East Lansing, MI
University of Wisconsin – Madison, WI
University of Illinois at Urbana-Champaign – Champaign, IL
Texas A & M University-College Station – College Station, TX
Indiana University – Bloomington, IN
The Ohio State University-Main Campus – Columbus, OH
University of Houston – Houston, TX
For more information about Macy’s Back-To-School events and programs, plus the latest fashion and deals, visit macys.com/bts.
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy's helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.