Winn-Dixie Introduces New Products and Flavors to Its Prestige Premium Ice Cream and Frozen Novelty Line

Prestige Premium Ice Cream. Made with real milk and cream. (Photo: Business Wire)

JACKSONVILLE, Fla.--()--Winn-Dixie is pleased to introduce the addition of several new products and flavors to its Prestige ice cream and frozen novelty line. Prestige is real ice cream, made with real milk and cream, which sets it apart from the frozen dairy treats of many well-known national brands. True ice cream lovers know the difference, and everyone can taste it.

Customers can now enjoy seven new ice cream flavors, including Salty Caramel Truffle, Milk Chocolate, Peach, Apple Pie, Praline, Coconut Almond Fudge and Coffee. These new flavors are in addition to the other 20 Prestige ice cream flavors, made from real milk and cream with pieces of real fruit, nuts and chocolate chunks. There’s an ice cream flavor for every palate at a reasonable price.

In addition, other new Prestige products include:

  • Six varieties of Prestige fruit bars, all made with 100 percent real fruit. Flavors include Mango Fruit, Pina Colada, Raspberry, Strawberry, Caribbean Fruit and Strawberry Colada.
  • Six varieties of gelato including Bananas Foster, White Chocolate Raspberry, Tiramisu, Caramel Sea Salt, Italian Cookie Crunch and Coconut, will be sold in Winn-Dixie stores by the end of the summer.

“Prestige ice cream compares favorably with select national brands. It is not a frozen dairy dessert; Prestige is real ice cream because it’s made with real milk and cream with pieces of real fruit, nuts and chunks of chocolate. The line also carries unique flavors, like Tropical Neapolitan, a blend of mango, coconut and pineapple that is made especially for Winn-Dixie,” said Brian Wright, vice president communication and community at Bi-Lo Holdings.

All products are backed by the satisfaction guaranteed or your money back claim and available at Winn-Dixie stores. For more information, or to locate the nearest neighborhood Winn-Dixie store, visit www.winn-dixie.com.

About Winn-Dixie

Winn-Dixie Stores, Inc. is a subsidiary of Bi-Lo Holdings, which is the fifth-largest conventional supermarket in the United States based on store count. Founded in 1925, Winn-Dixie employs more than 48,000 associates who serve customers in 546 grocery stores and 418 in-store pharmacies throughout the five southeastern states of Alabama, Florida, Georgia, Louisiana and Mississippi. For more information, please visit www.winn-dixie.com and www.biloholdings.com.

Forward-Looking Statements for Bi-Lo Holdings

This press release includes forward-looking statements about future events, which involve risks and uncertainties. Generally, the words “believe,” “expect,” “intend,” “estimate,” “anticipate,” “project,” “will,” “could,” “may,” “plan,” “potential,” “likely,” “goal,” “target,” “objective,” “outlook,” “seek” and similar expressions identify forward-looking statements, which generally are not historical in nature. Forward-looking statements reflect our current expectations, based on currently available information, and are not guarantees of performance. Although we believe that the expectations reflected in such forward-looking statements are based on reasonable assumptions, these expectations could prove inaccurate as such statements involve risks and uncertainties, many of which are beyond our ability to control or predict. Should one or more of these risks or uncertainties, or other risks or uncertainties not currently known to us or that we currently deem to be immaterial, materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or projected. For these reasons, we caution you against relying on forward-looking statements, which speak only as of the date on which they are made. Except as may be required by applicable law, we undertake no obligation to update any forward-looking statements to reflect events or circumstances after the date on which they are made or to reflect the occurrence of unanticipated events.

Contacts

Winn-Dixie Stores, Inc.
Julianne Roberts, 904-370-6029
Corporate Communications Specialist
media@biloholdings.com

Release Summary

Winn-Dixie is pleased to introduce the addition of several new products and flavors to its Prestige ice cream and frozen novelty line.

Contacts

Winn-Dixie Stores, Inc.
Julianne Roberts, 904-370-6029
Corporate Communications Specialist
media@biloholdings.com