Muckleshoot Casino, Washington State’s Largest Operator, Selects Bally Technologies’ Systems Solutions

LAS VEGAS--()--Bally Technologies, Inc. (NYSE: BYI) (“Bally” or the “Company”) today announced Muckleshoot Casino has selected its award-winning Systems solutions to excite players at its property in Washington State.

Muckleshoot Casino will deploy Bally’s iVIEW Display Manager (DM) with Elite Bonusing Suite (EBS) across more than 3,100 video gaming machines to provide its guests with player-centric bonusing events that make them want to extend their play experience. The Auburn, Wash., property will utilize EBS promotions like U-Spin Bonusing, Virtual Racing, and Virtual Racing NASCAR across its iVIEW network.

“After a thorough and competitive review process, we determined Bally’s Systems solutions were the best fit for our property and patrons,” said Muckleshoot Casino’s General Manager Conrad Granito. “These products enable us to bring extra excitement to our gaming floor with second-chance opportunities and thrilling floor-wide events.”

With iVIEW DM, casino operators can present self-service player-account access, marketing messages, and secondary bonus games on the main game screen – all without interrupting play. iVIEW DM is backward compatible on most gaming devices with a touch-screen display.

EBS, when combined with iVIEW DM, can add excitement and anticipation to the slot-play experience. EBS applications have been proven to increase coin-in, carded play, new card signups, and time on device at casinos across North America.

Muckleshoot Casino is owned and operated by the Muckleshoot Indian Tribe. This Seattle-area property features more than 3,100 video gaming machines and more than 100 table games, including 32 poker tables in the largest non-smoking poker room in the state of Washington.

The property will also use Bally’s SDS slot-management system; the Business Intelligence (BI) application to analyze and visualize data; and Servizio, a suite of mobile service solutions that increases efficiency and enhances services for players.

“We are excited to use Bally’s Business Intelligence solution to exponentially improve our ability to understand our players’ preferences,” Granito said. “In addition, Bally’s Servizio solution, which will put critical game and player data at our employees’ fingertips, will allow us to service our players in a far more effective manner.”

Bally Technologies’ Chief Executive Officer Richard Haddrill said, “We are proud that Muckleshoot Casino chose Bally’s Systems solutions following a very extensive selection process. This partnership is recognition that Bally’s unwavering commitment to Systems everywhere, and particularly in Washington State, has been appreciated by leading operators such as Muckleshoot Casino.”

About Muckleshoot Casino

Muckleshoot Casino is your winning combination of gaming, dining and entertainment! With more than 3,100 video gaming machines and more than 100 table games, including the largest non-smoking facility in the state, we also feature eight delicious dining experiences with the best value in entertainment where admission is always free. Muckleshoot Casino, the Biggest and Best in the Northwest.

About Bally Technologies, Inc.

Founded in 1932, Bally Technologies (NYSE: BYI) provides the global gaming industry with innovative games, table game products, systems, mobile, and iGaming solutions that drive revenue and provide operating efficiencies for gaming operators. For more information, please visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube, LinkedIn, and Pinterest.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

– BALLY TECHNOLOGIES, INC. –

Bally, iVIEW, Elite Bonusing Suite, U-Spin, NASCAR, SDS, and Servizio are marks owned by, or under license to or from, Bally Technologies, Inc., or one or more of its wholly owned subsidiaries in the United States or elsewhere.

Contacts

Bally Technologies, Inc.
Laura Olson-Reyes, 702-532-7742
Senior Director, Marketing & Corporate Communications
Lolson-reyes@ballytech.com
Michael Carlotti, 702-532-7995
Vice President of Treasury and Investor Relations
mcarlotti@ballytech.com
Mike Trask, 702-532-7451
Mobile: 702-330-6679
Sr. Manager, Corporate Communications
MTrask@ballytech.com

Bally Technologies' Chief Executive Officer Richard Haddrill (Photo: Business Wire)

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Release Summary

Bally Technologies, Inc. today announced Muckleshoot Casino has selected its award-winning Systems solutions to excite players at its players at its property in Washington State.

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Contacts

Bally Technologies, Inc.
Laura Olson-Reyes, 702-532-7742
Senior Director, Marketing & Corporate Communications
Lolson-reyes@ballytech.com
Michael Carlotti, 702-532-7995
Vice President of Treasury and Investor Relations
mcarlotti@ballytech.com
Mike Trask, 702-532-7451
Mobile: 702-330-6679
Sr. Manager, Corporate Communications
MTrask@ballytech.com