Research and Markets: App Discovery and Marketing Services - 2014 Report

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/qr8z6z/app_discovery_and) has announced the addition of the "App Discovery and Marketing Services 2Q 2014" report to their offering.

The value of an app is tied directly to its rating and ranking and accessibility in app stores. Just as search engine optimization is critical to e-commerce, app discovery is critical to app adoption.

This report examines current economics of top-rated apps versus others and identifies services and methods used to get apps recognized, rated, and discovered. This report provides business model details and case studies by application type.

Key Topics Covered:

1.0 Report Summary

2.0 App Discovery and Marketing Ecosystem Overview

  • Connected Device Owners and App Users
  • App Content Owners and Publishers
  • App Discovery Process and Distribution Channels
  • App Marketing Services
  • App Measurement and App Store Analytics

3.0 Essential App Discovery and App Marketing Strategies

  • Employing App Store Optimization (ASO)
  • Socializing App Marketing Campaigns
  • Acquiring and Retaining Loyal Users
  • Reengaging Users to Increase ROI

4.0 U.S. App Marketing Spending via Smartphone and Tablet In-app Ads from 2014-2018

  • Forecast Methodology and Assumptions
  • U.S. App Marketing Spending on Smartphone and Tablet In-app Ads Forecasts 2014-2018

5.0 Recommendations for Thriving in Today's App Economy

For more information visit http://www.researchandmarkets.com/research/qr8z6z/app_discovery_and

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing, Mobile Content

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing, Mobile Content