PEARL RIVER, N.Y.--(BUSINESS WIRE)--Active International, the largest global independent corporate trade company, announced today the appointment of Alan Izenman as Chief Digital Officer. In this newly created role, Izenman will be responsible for building and implementing emerging technologies throughout the firm. In particular, he will further the development of the company’s programmatic offering, expanding and establishing partnerships with market leaders of this technology, and educating clients about programmatic’s benefits. Izenman has served as Senior Vice President with oversight of the company’s Integrated Digital and Print Media group for the past five years.
“In recent years, we have seen a dramatic shift in the way that clients approach media strategy. We believe that both digital advertising, and the purchase of digital and linear media through programmatic technologies, will grow exponentially in importance,” said Dennis Quinn, Executive Vice President. “We continue to invest significant resources to build out Active’s programmatic offering, having seen success over the past year placing digital media programmatically for our clients. With Izenman at the helm, we will lead the corporate trade industry in programmatic media buying across linear and digital media.”
The company also announced today the hiring of Jon Lumerman as Vice President of its Integrated Media group. Lumerman brings over 15 years of industry experience to Active, where he will oversee the day-to-day digital business, as well as planning, for the group. He will also serve as an integral part of the integration team, assuring the inclusion of the most advanced technological advances into its product offering.
“Programmatic technology provides advertisers with an enhanced opportunity for targeting their audience through the combination of Big Data and automation. This movement towards programmatic ad technology is the way of the future, and I’m excited to lead the company and our clients towards increased adoption for all types of media,” said Izenman. “At the same time, Jon’s extensive expertise in the digital space will further our ongoing effort to deliver world-class capabilities and unparalleled value to our clients amidst this rapidly evolving landscape.”
Most recently, Lumerman served as Head of Media Operations at Crossmedia, where he was responsible for the strategy, planning and buying of traditional and digital media. He developed fully integrated media campaigns and collaborated with clients, creative and public relations agencies as well as research groups. Prior to that, he spent eight years as Senior Vice President of Media at EarthQuake Media where he led the agency’s approach to new and emerging media. Lumerman began his career as a media buyer for Media Vest. As a result, Lumerman brings considerable experience in helping clients strategize, plan and buy across both traditional and digital media platforms.
“This is an incredibly exciting time for Active and its clients,” said Lumerman. “I look forward to leveraging my experience to further Active’s trading relationships and capabilities in the digital space, which will enable us to enhance our clients’ reach and maximize their media spend.”
About Active International
Active International consults with the Fortune 1000 on ways to optimize their enterprise assets, typically excess consumer packaged goods, real estate and capital equipment. As the global leader in corporate trade, Active has successfully helped many of the world’s leading brands recover value, reduce costs and increase market share.
Providing a dynamic financial tool and creative marketing solutions, Active has helped its clients improve their business performance, delivering $1.5 billion in economic benefit since 1984. Placing more than $1 billion in media annually on behalf of its clients, Active International is based in New York and has offices in 14 countries. www.activeinternational.com