NEW YORK--(BUSINESS WIRE)--Univision Deportes’ presentation of the Argentina vs. Germany final match of FIFA World Cup Brazil 2014™ delivered its most-viewed World Cup final match ever, averaging 9.2 million Total Viewers, along with 5.0 million Adults 18-49. The match bested the previous World Cup final high set on 7/11/10 (Netherlands vs. Spain) by +4% among Total Viewers. The match aired on the Univision Network, which was simulcast on Univision Deportes Network (UDN), on Sunday, July 13, 2014.
Univision Deportes’ presentation of the entire FIFA World Cup Brazil 2014™ tournament set new ratings records, delivering record viewership for every World Cup round. Univision Deportes’ coverage of the entire 2014 World Cup outdelivered its 2010 World Cup coverage by +34% among Total Viewers, +21% among Adults 18-49, and +40% among Persons 2-17.
The record breaking numbers did not stop there!
- Univision Deportes coverage of the 2014 World Cup reached a record 80.9 million Total Viewers, +65% more than the 2010 World Cup (49.1 million). Impressively, 32 matches into this year’s tournament, Univision Deportes’ had already surpassed the entire 2010 World Cup reach.
- Univision Deportes delivered its largest World Cup group stage audience ever, averaging 2.9 million Total Viewers and 1.5 million Adults 18-49, up by +43% and +31% vs. 2010 World Cup, respectively. The matches aired on the Univision Network, which was simulcast on UDN, and the UniMás Network, which was simulcast on Galavisión, from Thursday, June 12, to Thursday, June 26, 2014.
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Univision Deportes delivered its most-viewed World Cup round of 16
audience ever, averaging 4.4 million Total Viewers and 2.3 million
Adults 18-49, up by +22% and +10% vs. 2010 World Cup, respectively.
The matches aired on the Univision Network, which was simulcast on
UDN, from Saturday, June 28, to Tuesday, July 1, 2014.
- On 6/29/14, Univision Deportes delivered the most-viewed telecast in U.S. Spanish-Language television history with the Mexico vs. Netherlands match which averaged 10.4 million Total Viewers and 5.8 million Adults 18-49.
- Univison Deportes delivered its most-viewed World Cup quarterfinal matches ever, averaging 4.8 million Total Viewers and 2.5 million Adults 18-49, up by +28% and +14% vs. 2010 World Cup, respectively. The matches aired on the Univision Network, which was simulcast on UDN, on Friday, July 4, and Saturday, July 5, 2014.
- Univision Deportes delivered its most-viewed World Cup semifinal matches ever, averaging 5.6 million Total Viewers and 2.7 million Adults 18-49, up by +34% and +18% vs. 2010 World Cup, respectively. The telecasts rank as the two most-viewed semifinal matches in Univision Deportes history. The matches aired on the Univision Network, which was simulcast on UDN, on Tuesday, July 8, and Wednesday, July 9, 2014.
- Univision Deportes’ coverage of the 2014 World Cup bested the 2014 NHL Playoff’s average on NBC by +128% with Total Viewers and +136% among Adults 18-49. The Argentina vs. Germany match on Univision Deportes outperformed the 2014 NHL finals on NBC networks by +108% with Total Viewers and +148% among Adults 18-49.
- During the 2014 World Cup, Univision Deportes Network increased viewership by +256% among Total Viewers and +244% among Adults 18-49 in total day and by +78% among Total Viewers and +70% among Adults 18-49 in primetime. Univision Deportes Network bested FS1 by +27%, MLB Network by +50%, and NBCSN by +71% among Total Viewers in total day. Univision Deportes Network bested FS1 by +98%, MLB Network by +151%, and NBCSN by + 191% among Adults 18-49 in total day.
Source: The Nielsen Company, NPM, Fast Nationals, L+SD data. Fast cume with 1 minute qualifier.
LOCAL HIGHLIGHTS:
During the Argentina vs. Germany match, Univision stations outdelivered the same match on ABC (3:00 p.m.-5:45 p.m. ET) among:
- Total Viewers in Miami and Houston.
- Adults 18-49 in Los Angeles and Miami.
- Adults 18-34 in Los Angeles, Miami, Houston and Phoenix.
With the conclusion of the 2014 World Cup, Univision and UniMás stations have seen viewership growth compared to 2010 among:
- Total Viewers in Los Angeles, New York, Miami, Dallas, Chicago and Phoenix.
- Adults 18-49 in Los Angeles, New York, Miami, Dallas, Chicago and Sacramento.
- Adults 18-34 in New York, Dallas and Sacramento.
With the conclusion of the 2014 World Cup, Univision and UniMás stations have outdelivered the average audience of ABC/ESPN/ESPN2 in Los Angeles, Miami, Houston and Dallas among Total Viewers, Adults 18-49 and Adults 18-34; and in Phoenix among Adults 18-49.
Among Adults 18-49, 2014 World Cup matches ranked among the top 10 most watched programs* on the station:
- In Los Angeles, the Mexico vs. Netherlands match on 6/29/14 ranked as the #6 program on the station; and in Dallas the same match ranked as the #4 program on the station.
- In Miami, the Argentina vs. Germany final (7/13/14) ranked as the #2 program; Brazil vs. Colombia (7/4/14) ranked #3; Netherlands vs. Costa Rica (7/5/14) ranked #8; and Costa Rica vs. Greece ranked #10.
Source: The Nielsen Company, NSI, (7/13/14), Argentina vs. Germany match time 3:00 p.m. - 5:45 p.m. ET. Live game across time zones. Growth comparisons, ABC/ESPN/ESPN2 comparison and most watched program comparisons based in program average impressions. *Most watched program comparison started the year each market began LPM measurement: 2004: Los Angeles, 2006: Dallas, 2008: Miami. Live +SD.
DIGITAL HIGHLIGHTS:
25 for 25; Univision Digital recorded its 25 highest trafficked days during the 2014 World Cup.
- Twenty five days of the 2014 World Cup (excludes rest days) are the top twenty five most visited days in Univision Digital history. Monday, June 23, tops the list as Univision Digital’s highest traffic day ever with 10.3 million visits.
Univision Digital 2014 World Cup coverage reached 27.5 million unique visitors across platforms.
- Since the start of the 2014 World Cup on June 12, 2014, over 27.5 million unique visitors accessed Univision Digital’s Copa Mundial site and app section.
Univision Digital 2014 World Cup live streams reached 10 million viewers, 4x larger than 2010 World Cup.
- Univision Digital’s live stream coverage of the 2014 World Cup reached 10.0 million unique viewers, 4x larger than Univision’s 2010 World Cup digital coverage. Univision Digital’s live stream reach of the 2014 World Cup added a +12% lift to the Univision TV audience.
Univision Digital 2014 World Cup live streams averaged 1.1 million per match, +232% more larger than 2010 World Cup.
- Univision Digital averaged 1.1 million live streams per match, a +232% increase over 2010 World Cup’s per match average.
Univision Digital 2014 World Cup live streams recorded 29 million hours, 3x longer than 2010 World Cup.
- Univision Digital recorded 29 million hours of live streaming, nearly triple the hours of video streamed for the 2010 World Cup matches.
2014 World Cup USA vs. Belgium match recorded the most live stream viewers ever on Univision Digital, reaching 1.8 million unique viewers.
- The USA vs. Belgium match on July 1 is Univision Digital’s largest live stream event ever, reaching 1.8 million unique viewers. Univision Digital’s USA vs. Belgium live stream added a 14% incremental reach to linear.
2014 World Cup Mexico vs. Brazil Match Outperformed WatchESPN’s live stream reach of the same match.
- The Mexico vs. Brazil match on June 17 recorded 1.6 million unique viewers, outperforming WatchESPN’s 1.3 million unique viewers for the same match.
Univision Digital 2014 World Cup traffic was 87% mobile compared to 37% for 2010 World Cup.
- In 2014, 87% of World Cup traffic on Univision Digital was via a mobile device, compared to 37% for the 2010 World Cup.
Univision Deportes recorded 3.4 million downloads during 2014 World Cup, ranked #1 among free sports apps in Google Play Store.
- The Univision Deportes app has recorded over 3.4 million downloads since the beginning of the 2014 World Cup, four times the number of downloads recorded for the app in 2013. The app held the No. 1 free sports app rank in the Google Play Store for twelve consecutive days (June 12 to June 25, 2014). The app has consistently ranked among the top three free sports apps in the Google Play Store since the start of the 2014 World Cup on June 12, 2014.
Source: Adobe Analytics, Distimo, Neulion and @ESPNResearch Twitter Account
SOCIAL HIGHLIGHTS:
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The World Cup included 20 of the most social telecasts in Univision
history of which the top two were:
- Brazil vs. Germany with 5.6M Tweets.
- USA vs. Belgium with 1.5M Twitter unique.
- No. 1 across all English and Spanish language broadcast networks in terms of Twitter unique and Tweets for 21/25 match days in tournament.
- No. 1 in the Nielsen Twitter TV Ratings (NTTR) Daily Top Five Sports Event list in terms of unique audience on Twitter for 9 matches.
- The 2014 World Cup on Univision generated 55M Tweets, over 2x the Tweets of Super Bowl XLVIII on FOX.
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The 2014 World Cup Final between Argentina and Germany on Univision
had:
- More unique authors on Twitter than the last match of the 2014 NBA Finals on ABC.
- +5x the unique authors on Twitter vs. the last match of the 2014 Stanley Cup Final on NBC.
- +6x the Tweets vs. the last match of the 2014 Stanley Cup Final on NBC.
- +2x the engagement on Facebook vs. ESPN on a normalized basis.
Source: Expion
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching approximately 95% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network reaching approximately 89% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the country’s leading Spanish-language cable network, as well as Univision tlnovelas, a 24-hour cable network dedicated to novelas, Univision Deportes Network, a 24-hour cable network dedicated to sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news, and an additional suite of cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico, as well as Uforia, the leading Hispanic digital music service; UVideos, the first bilingual digital video network serving Hispanic America; an Interactive network of online and mobile apps and products including Univision.com, which continues to be the No. 1 most-visited Spanish-language website among U.S. online Hispanics, and Univision Partner Group, a specialized advertising and publisher network. UCI’s assets also include a minority stake in El Rey Network, a new 24-hour English-language network founded by maverick filmmaker Robert Rodriguez, and a joint venture with Disney/ABC Television Network for Fusion, a news, pop culture and satire TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.
