Hollywood Records’ R5 Joins Office Depot, Inc. in the ‘Gotta Get INSPIR5D’ Campaign

Back-to-School Retail Destination Connects with Band to Get Students INSPIR5D This School Year

BOCA RATON, Fla.--()--Office Depot, Inc. (NYSE: ODP), a leading global provider of school supplies, office products, services, and solutions formed by the merger of Office Depot and OfficeMax, is excited to be joined by Hollywood Records’ pop-rock quintet R5, featuring Ross Lynch star of Disney Channel’s Austin & Ally and Teen Beach Movie, on its back-to-school ‘Gotta Get INSPIR5D’ campaign. As students, parents and teachers set their sights on the next school year, now is the time to focus on a new beginning and a fresh start. Office Depot and R5 want to help everyone find their passion, chase their goals and make it happen.

The ’Gotta Get INSPIR5D’ campaign is encouraging students to work hard, do greater and think bigger. R5 is supporting this mission by sharing their own inspirational stories in an effort to motivate students to work hard and follow their dreams.

“We were lucky to find our passion in music at a young age. We’ve been a band for five years now and we wouldn’t be here if we hadn’t had big dreams and a lot of support. As a band and a family, we find inspiration in each other every day,” said Riker Lynch on behalf of R5. “We are excited about this amazing ‘Gotta Get INSPIR5D’ campaign and opportunity to connect with students in a new virtual way.”

Beginning July 21 through September 30, at most Office Depot and OfficeMax store locations, students, parents and teachers can engage with a one-of-a-kind augmented reality experience with the band. By using a smartphone and the Office Depot mobile app, shoppers can Be INSPIR5D as R5 comes alive, on the phone’s screen, to offer words of encouragement and then poses for a photo opportunity with them. Fans can then share their inspiration and R5 group photo via their social network.

Adding to the exclusive in-store experience, back-to-school shoppers who make an in store purchase of $75 or more, can receive a limited edition R5 ‘Gotta Get INSPIR5D’ sticker sheet. The stickers contain exclusive R5 band member interviews, an exclusive R5 live performance, and a code for four free R5 songs to download.

“’Gotta Get INSPIR5D’ continues Office Depot’s commitment to support students preparing for a new and adventurous school year,” said Tim Rea, executive vice president of marketing for Office Depot, Inc. “We are thrilled R5 is sharing their experiences with students in this ‘Gotta Get INSPIR5D’ campaign. Our shared passion is to encourage individuals to be confident, work hard and keep reaching for their dreams.”

‘Gotta Get INSPIR5D’ R5 Sweepstakes

Music fans have a chance to win a trip to Chicago to meet R5 and attend their concert on September 19. Runner’s up win guitars autographed by R5. Visit www.officedepot.com/R5 starting July 21 for sweepstakes entry and rules*.

The campaign’s website will also host exclusive photo and video content. Visitors can also participate in the ‘Gotta Get INSPIR5D’ campaign via social media using #INSPIR5D.

*No purchase necessary. Void where prohibited. Must be U.S. legal residents. Open only to persons 18+ (19+ for AL & NE and 21+ for MS) or older at time of Entry. Enter by 11:59:59 pm PT on 8/18/14. Limit 1 Entry per person per day. Winner and Winner’s guest(s) must travel on same itinerary. All other transportation, meals, gratuities, excursions, incidentals, taxes/fees and any other expenses not specified herein as being awarded are the sole responsibility of Winner.

About Office Depot, Inc.

Formed by the merger of Office Depot and OfficeMax, Office Depot, Inc. is a leading global provider of products, services, and solutions for every workplace – whether your workplace is an office, home, school, or car.

Office Depot, Inc. is a resource and a catalyst to help customers work better. We are a single source for everything customers need to be more productive, including the latest technology, core office supplies, print and document services, business services, facilities products, furniture, and school essentials.

The company has combined pro forma annual sales of approximately $17 billion, employs more than 60,000 associates, and serves consumers and businesses in 58 countries with more than 2,000 retail stores, award-winning e-commerce sites and a dedicated business-to-business sales organization – all delivered through a global network of wholly owned operations, joint ventures, franchisees, licensees and alliance partners. The company’s portfolio of leading brands includes Office Depot, OfficeMax, OfficeMax Grand & Toy, Viking, Ativa, TUL, Foray, and DiVOGA.

Office Depot, Inc.’s common stock is listed on the New York Stock Exchange under the symbol ODP. Additional press information can be found at: http://news.officedepot.com.

Additional information about the recently completed merger of Office Depot and OfficeMax can be found at  http://officedepotmaxmerger.com.

Click here to view a video of how the in-store augmented reality experience works

Contacts

Office Depot, Inc.
Julianne Embry, 561-438-1451
julianne.embry@officedepot.com
or
Hollywood Records
Sharrin Summers, 818-560-5787
sharrin.summers@disney.com

Hollywood Records' R5 joins Office Depot, Inc. in the 'Gotta Get INSPIR5D' campaign (Photo Credit: Office Depot, Inc.)

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Release Summary

Hollywood Records' R5 joins Office Depot, Inc. on its back-to-school 'Gotta Get INSPIR5D' campaign.

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Contacts

Office Depot, Inc.
Julianne Embry, 561-438-1451
julianne.embry@officedepot.com
or
Hollywood Records
Sharrin Summers, 818-560-5787
sharrin.summers@disney.com