MINNEAPOLIS--(BUSINESS WIRE)--Innovative consumer health and technology services firm, Novu, today launched its Diabetes Prevention Program, based on leading research from the National Institute of Health (NIH). Now, through Novu, the world’s most innovative health care companies and employers can reach, educate and reward individuals with diabetes or at risk of developing the disease toward lifestyle changes, including improved nutrition and increased physical activity. The lifestyle choices targeted within the new program are proven, according to NIH data, to reduce the risk of developing Type 2 Diabetes by half for the general population and by 70% for seniors over the age of 60.
Today in the U.S., 29.1 million people have diabetes, which represents 9.3% of the country’s population, according to research from the Centers for Disease Control (CDC). That number is up from 26 million people in 2010. Meanwhile, another 86 million adults, or one-third of the population, have blood sugar levels high enough to be diagnosed with pre-diabetes, the same research asserts.
“Diabetes is a nationwide epidemic, affecting a majority of our population, especially seniors,” said Tom Wicka, CEO of Novu. “This new program equips our customers with easy-to-use, accessible tools that enable and inspire individuals to take healthy actions and make healthy choices in their everyday life. Through our proven approach to engagement, we can play a role in helping at-risk individuals fight this devastating problem.”
The new Novu Diabetes Prevention Program, targets the behaviors and decisions that can increase the risk of diabetes, enabling individuals to turn negative habits and behaviors into positive ones – now and through their lifetime. Specifically, this 16-week change program focuses on diet and exercise, as modest changes in diet and exercise can decrease body weight by 5-7%, cutting the risk of developing diabetes by more than half. Through this holistic, comprehensive program, individuals receive:
- Education and leading-edge content on how to eat healthier, manage stress levels and be more active. Leveraging Novu’s platform, this content can be specifically tailored and targeted to reach age, gender or specific populations, among other segments, to ensure maximum relevance and impact.
- Community and support features with resources every step of the way. These include Health Buddies, Groups, Challenges, Online and Offline events, and access to local gyms and trainers. Moreover, through the program, individuals will have access to ongoing online and weekly telephonic support groups.
- The ability to reward and incent individuals toward actions and behaviors that increase physical activity and healthier eating, among other healthy habits.
By decreasing and mitigating the effects of diabetes, insurers, health care providers and large employers can reduce cost, engage consumers and ensure a more efficient and effective health system. The new program is available on the Novu platform. For more information, please visit www.novu.com
Novu is a member-centric technology and services platform designed to serve as integrator between payer, provider and member. Leveraging clinical and behavioral best practices, social experiences, gamification, rewards, loyalty and advanced data, the company helps the industry’s most innovative health insurance companies, health services organizations and corporate employers achieve their organizational goals. Through this proprietary, powerful combination, Novu facilitates relevant, member-driven wellness actions and decisions that encourage physical, emotional and financial health. Available wherever consumers want to engage in their health, the Novu platform delivers an empowering, rewarding and connected experience via desktop, mobile and tablet. The company is headquartered in Minneapolis, MN. More information is available at www.novu.com.