DALLAS--(BUSINESS WIRE)--The inaugural Chicago Marketing Analytics Collective will be held August 12 at the Waldorf Astoria.
The Marketing Analytics Collective is a regionally driven, peer-to-peer exchange that facilitates best practices and fuels new and meaningful relationships among senior-level marketers focusing on analytics. Each member of The Marketing Analytics Collective plays a vital role in the development of the annual gathering. These marketing leaders create an agenda that addresses the most compelling opportunities and challenges.
The meeting will address significant issues in today’s analytics space, which include tracking the full consumer journey and finding the right partners who can do so; media channel effectiveness and effective parameters for determining ROI; and developing an analytics team and guiding them towards excellence.
The group has held meetings in New York and Dallas over the course of the past year and will meet for the first time in Chicago next month. Keynotes, interactive discussion groups and plenty of networking opportunities are the major draws for these gatherings.
"The Marketing Analytics Collective creates a valuable space for dialog and knowledge exchange,” said Carlos Fonseca, SVP, MasterCard, a member of the New York group. “Fostering collaboration among practitioners is key in accelerating the skills and cultural change that each of our organizations needs to continue advancing in the marketing analytics arena.”
The 2014 Co-Chairs include: Vince Sperduto, VP, Strategic Initiatives & Premier Program Management, BMO Harris Financial Advisors; Janet Viane, VP, Marketing Operations, Sears Holding; Praveen Sharma, VP, Loyalty & Business Development, United Airlines; and Cindy Neuman, Senior Director, Consumer Insights Advanced Analytics, ConAgra Foods, Inc.
These Co-Chairs have already provided valuable input for the upcoming meeting, along with other senior-level executives from Beam, McDonald’s, Nestle, American Dental Association and True Value, who have confirmed their attendance.
"I found the idea for the Collective absolutely visionary,” said Mark Haydoutov, Senior Director, Data Science Practice Leader, Standard & Poor’s, a member of the New York group. “The good news is that this is just the beginning–its usefulness will only grow in the years to come, as the concepts discussed crystalize and participants deepen their relationships, finding common experience across companies and sectors.”
For more information on The Collective Group or to request an invitation to the Chicago Marketing Analytics Collective, please visit www.theanalyticscollective.com.
About The Marketing Analytics Collective
The Marketing Analytics Collective is a community of senior practitioners in the marketing analytics space. Members are typically VPs of Consumer Insights, Marketing Analytics or Loyalty Programs. The group’s purpose is to facilitate collaboration through an annual peer-to-peer forum. Groups are formed regionally. Events are held in Los Angeles, Chicago, Dallas and New York.