BOULDER, Colo. & CHICAGO--(BUSINESS WIRE)--sovrn Holdings, Inc., advocate of and partner to almost 20,000 publishers across the independent web, and Networked Insights, an industry-leading provider of real-time consumer social data, are today announcing a mutually beneficial partnership to effectively and efficiently segment online audiences around hundreds of consumer interests, behaviors, and preferences.
In partnership with Networked Insights, sovrn continually analyzes real-time behavioral, contextual, semantic and social data on the nearly 1.5M sites and 60M unique readers sovrn sees every day. Networked Insights overlays rich consumer interests to those sites.
This continual analysis of real-time source data enables Networked Insights and sovrn to identify and target high-value audiences by organizing information into over 15,000 consumer interests such as politics, automotive, parenting, shopping, education, technology, religion, entertainment and hundreds more.
As a result of the sovrn and Networked Insight partnership:
- Publishers will have an increased understanding of their audience through the topics that resonate with website visitors, the content that is most shared, and their affinity interests (product categories and brands);
- Advertisers will have improved ad targeting guided by real-time consumer data allowing a more efficient spend and maximized budget;
- Consumers will have an enhanced web experience as publishers become more informed about consumer interests and the topics that most resonate with their audience and advertising that is more relevant and complementary.
“sovrn’s advertising solutions, powered by Networked Insights’ real-time consumer data, will provide buyers and sellers a new, more agile, intelligent method of making advertising decisions with content and media placement,” said Dan Cropsey, SVP of Product at Networked Insights. “The partnership enables a new era of micro-targeting consumers at scale, allowing marketing professionals to be more effective by deploying truly differentiated messaging, creative and targeting techniques.“
“Networked Insights has a robust platform and the experience helping brands match different content with differentiated audiences to maximize the value of sovrn’s niche audiences across our publishers’ display, mobile and video inventory,” said Keith Fagan, SVP & GM of Data Solutions at sovrn. “Combining sovrn’s technology, integrations and programmatic approach with Networked Insights’ real-time social data allows us to deliver precise audience targeting at scale.”
About Networked Insights
Networked Insights is transforming the way companies make marketing investments by informing decisions with real-time consumer data. Our enterprise-class analytics solutions uncover audience interests that brands use to ensure they connect with their target customers. The result is improved marketing performance, while discovering the minimal effective marketing spend. Over the past six years, Networked Insights has provided solutions to enterprise clients such as GE, MillerCoors, P&G, Samsung, Revlon, and Viacom.
Networked Insights has a history of innovation and industry recognition. In 2012, Fast Company named Networked Insights one of world's 50 "Most Innovative Companies" and Forrester Research described the company as "unrivalled in socially informed media planning and buying."
sovrn is an advocate of and partner to almost 20,000 publishers across the independent web, representing more than a million sites, who use our tools, services and analytics to grow their audience, engage their readers, and monetize their site. We own and operate one of the largest global exchanges that connects publishers with a complete range of third-party monetization solutions, including display, video, and mobile, as well as private marketplaces and data-driven yield optimization. sovrn is based in Boulder, Colo. with offices in New York and San Francisco. For more information, please visit sovrn.com or follow on Twitter @sovrnHoldings.