Fitch Rates Bimbo's Notes Issuance 'BBB'

MONTERREY, Mexico--()--Fitch Ratings has assigned a 'BBB' rating to Grupo Bimbo S.A.B. de C.V.'s (Bimbo) issuance of senior unsecured notes for USD800 million due in 2024 and USD500 million due in 2044. Bimbo will use the net proceeds of the issuance to repay existing indebtedness and for other general corporate purposes.

KEY RATING DRIVERS

Bimbo's ratings continue to reflect its important size and scale within the global bakery industry, strong brand recognition and positioning in the markets where it operates, and extensive distribution network which provides a key competitive advantage. The ratings also consider the company's stable operations with historically low volatility in revenues and margins, diversified revenue base and positive free cash flow (FCF) generation.

Bimbo's ratings are constrained by the recent debt-funded acquisition of a 100% equity stake in Canada Bread Limited Company (Canada Bread) in May 2014 for CAD1.83 billion, which will increase company's leverage in the short term, pressuring credit quality. In addition, the current operating environment in Mexico, with its new taxes on high-calorie food products and weak economic conditions, also pressures the ratings.

Improved Geographic Diversification

The acquisition of Canada Bread improves the company's business risk profile by strengthening its position as a global player in the bakery industry, as well as incorporating strong brands into its product portfolio and providing access to key large retailers and leading food services accounts. Canada Bread will also bring Bimbo geographic diversification of revenues and EBITDA. On a pro forma basis including Canada Bread, Bimbo will generate around 63% of its total revenues and 40% of its total EBITDA from its operations outside Mexico. Canada Bread operations represented around 10% and 14% of Bimbo's consolidated revenues and EBITDA in 2013, respectively, and had an EBITDA margin of around 12%. Fitch believes that a diversified base of revenues and EBITDA lowers business risk and cash flow volatility

Soft Operating Environment in Mexico

Fitch expects a challenging operating performance for Bimbo in 2014 as a result of the new taxes on high-calorie products and weak economic conditions in Mexico. Despite a volume decline in Mexico for the first quarter of 2014 (1Q'14), revenues and EBITDA were flat. Fitch anticipates an increase in Bimbo's consolidated revenues and EBITDA in 2014 as a result of the Canada Bread acquisition, while EBITDA margins should remain relatively stable as a result of synergies from the U.S. operations, less volatile raw material costs, and internal efficiencies in its operations, which will offset the impact of integration cost in the U.S. Fitch estimates that Bimbo's 2014 full-year EBITDA margin on a pro forma basis, including the Canadian operations, will be around 9% to 10%.

Fitch has taken a conservative approach to the ratings, believing that Bimbo's revenues in Mexico will remain flat in 2014, despite some indications that volumes may start to pick up in 2Q'14. During 1Q'14, Bimbo reported a volume decrease of 6% in Mexico mainly as a result of higher average prices related to the new 8% tax on high-calorie foods products, which the company passed along to consumers. The tax affected a portion of Bimbo's portfolio of sweet baked goods, snacks, confectionery and cookies. Fitch expects that volume demand in Mexico will continue weak in the short term as consumers fully absorb the effect of new prices, as well as remain cautious about a recovery in the economic environment for the second half of the year.

Deleverage Expected after Canada Bread Acquisition

The ratings reflect the expectation that Bimbo's gross leverage measured as total debt-to-EBITDA will gradually decrease to levels of around 2.5x in the following 18 to 24 months after closing the acquisition of Canada Bread in May 2014. The transaction enterprise value of CAD1.83 billion was funded with USD1.5 billion of additional debt. Fitch anticipates Bimbo's pro forma total debt-to-EBITDA will increase to approximately 3.1x by year-end 2014 considering 12 months of consolidation of Canada Bread. In addition, Fitch takes into account that Bimbo will maintain its commitment to debt reduction to achieve its long-term gross leverage target below 2.0x.

Adjusting for operating leases related to the production, distribution and sale of its products, Bimbo's total adjusted debt-to-EBITDA plus rents (EBITDAR) for the last-12-months as of March 31, 2014 was 3.2x, which compares favorably with 3.8x for the same period last year. Including the full-year results of Canada Bread, Fitch expects that on a pro forma basis Bimbo's total adjusted debt-to-EBITDAR will increase to 3.7x by year-end 2014 and will gradually decrease below 3.0x in the long term as the company reaches its long-term leverage target.

Solid FCF Generation

Fitch anticipates that Bimbo will maintain solid FCF generation and will use it for debt reduction. The company's FCF after capex and dividends was negative in 2013 as a result of higher working capital requirements related to prepaid payments and taxes, as well as an extraordinary dividend payment of around MXN1.7 billion. However, for 2014 Fitch expects a recovery of the company's FCF to levels around MXN3 billion. In addition, Bimbo does not anticipate distributing dividends in 2014 and 2015, supporting FCF and debt reduction.

Adequate Liquidity

As of March 31, 2014 the company had a cash balance of MXN3.6 billion and short-term debt of MXN5.9 billion. Bimbo also has a USD2 billion committed revolver credit facility that expires in 2019, of which USD1.9 billion was used to finance the acquisition of Canada Bread and the MXN5 billion of debt due in June 2014 from a local issuance. The company's next significant debt maturities are in 2016 and 2018 for MXN5.9 billion and MXN5.3 billion, respectively. Fitch anticipates that Bimbo use of proceeds from the senior notes to repay debt will improve its debt maturity profile and financing costs.

RATING SENSITIVITIES

Bimbo's ratings are likely to be downgraded if, for a sustained period of time, a total debt-to-EBITDA ratio above 3.0x was maintained due to a decline in its operating performance or cash flow generation as a result of a weaker economic environment. Also, a significant debt-financed acquisition in the short term would result in a rating downgrade. Fitch does not anticipate positive rating actions after the acquisition of Canada Bread, but would view as positive to credit quality a combination of debt reduction, higher operating income, and cash flow generation leading to a sustained improvement in leverage.

Fitch currently rates Bimbo as follows:

--Long-Term Issuer Default Rating (IDR) 'BBB';
--Local Currency Long-Term IDR 'BBB';
--National Long Term Rating 'AA+(mex)';
--USD800 million Senior Notes due 2020 'BBB';
--USD800 million Senior Notes due 2022 'BBB';
--Local Certificados Bursatiles Issuances 'AA+(mex)'.

The Rating Outlook is Stable.

Additional information is available at 'www.fitchratings.com'.

Applicable Criteria and Related Research:
--'Corporate Rating Methodology' (May 28, 2014).

Applicable Criteria and Related Research:
Corporate Rating Methodology - Including Short-Term Ratings and Parent and Subsidiary Linkage
http://www.fitchratings.com/creditdesk/reports/report_frame.cfm?rpt_id=749393

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Contacts

Fitch Ratings
Primary Analyst
Rogelio Gonzalez
Director
+52-81-8399-9100
Fitch Mexico S.A. de C.V.
Prol. Alfonso Reyes 2612
Monterrey, N.L., Mexico
or
Secondary Analyst
Johnny Da Silva
Director
+1-212-908-0367
or
Committee Chairperson
Alberto Moreno
Senior Director
+52-81-8399-9100
or
Media Relations
Brian Bertsch, New York, +1-212-908-0549
brian.bertsch@fitchratings.com

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Contacts

Fitch Ratings
Primary Analyst
Rogelio Gonzalez
Director
+52-81-8399-9100
Fitch Mexico S.A. de C.V.
Prol. Alfonso Reyes 2612
Monterrey, N.L., Mexico
or
Secondary Analyst
Johnny Da Silva
Director
+1-212-908-0367
or
Committee Chairperson
Alberto Moreno
Senior Director
+52-81-8399-9100
or
Media Relations
Brian Bertsch, New York, +1-212-908-0549
brian.bertsch@fitchratings.com