RYE BROOK, N.Y.--(BUSINESS WIRE)--In the new edition of “King Icahn: The Biography of a Renegade Capitalist”, author Mark Stevens, CEO of MSCO, tells for the first time the fascinating story of how he jousted with a seething Icahn to write the book the Wall Street baron did not want published. King Icahn’s new forward provides the blow-by-blow story of how Stevens--Icahn’s former neighbor and tennis partner in Bedford, NY--battled with the financier to get the book to print.
King Icahn is a spell-binding story of a wild and woolly Wall Street of the 80's and 90's, and the meteoric rise of its most astute aggressor and tactician. It is a story that led to one of the great fortunes in American history and a financial world ethos that would wind up reshaping the corporate landscape, again and again.
In the book, Stevens peers beneath the surface at truths the corporate world does not want to reveal. Specifically, how Icahn identified its soft underbelly and found a way for a Lone Ranger to take on the Goliaths of the Fortune 100 (lawyers, investment bankers, lobbyists and politicians on the payroll) and beat them time and time again.
In the person of Carl Icahn, one sees how ruthless power and exceptional intelligence are applied and how it wins in a seemingly bulletproof world that believes--until the dreaded call from Icahn comes--that it has nothing to fear from the son of a Jewish cantor and an elementary school teacher who never took a business course in his life!
To learn more about “King Icahn: The Biography of a Renegade Capitalist” or to purchase the book, visit www.icahn.msco.com.
Bestselling author Mark Stevens is CEO of MSCO, a strategic global marketing and management advisory firm focused on growing businesses through the creation of high ROI marketing initiatives. Stevens is also the bestselling author of “Your Marketing Sucks.”
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