MCLEAN, Va.--(BUSINESS WIRE)--NavigationArts, a digital agency centered in user experience, is proud to announce the launch of the new, redesigned Jewish Women’s Archive’s (JWA) website. JWA is a national non-profit organization headquartered in Boston, dedicated to documenting Jewish women’s stories, elevating their voices and inspiring them to agents of change. The launch of the redesigned website coincides with JWA’s celebrations of its 18th anniversary.
NavigationArts designed a new digital interface for the JWA website, providing intuitive navigation to expose long buried documents and information to their various users and audiences. The design is intended to grab user attention and inspire action, while also exposing the wealth of resources available at jwa.org.
“NavigationArts has made it possible for our users to easily find history and artifacts that are relevant to their personal lives or to their research interests,” said Velda Shaby, Director of Digital Strategy for JWA. “With improved navigation and UX, NavigationArts helped us present our virtual collection of rich and trusted material on generations of Jewish women in a more cohesive manner.”
Along with a beautiful new design, NavigationArts also established a thorough content strategy that enhanced calls to action and provided more easily accessible information on JWA, its mission and programs, to engage potential and current supporters. The content strategy allows users to search the site using keywords and search groups to better find the information they are looking for.
Learn more about the JWA website project in our case study.
NavigationArts is a full-service digital technology consultancy specializing in web strategy, user experience design, and technology. We ensure our clients meet their business needs by optimizing their Web presence for communication, e-commerce, community building, and more. At NavigationArts, we believe that user experience is the only sustainable competitive advantage online. Our mission is to create online experiences that are most satisfying for our users and most valuable for our clients. For more information, go to www.navigationarts.com.
© 2014 NavigationArts
