ATLANTA--(BUSINESS WIRE)--More than 100 small- and mid-size companies showed a 24% rise in the number of inbound calls over the past year, supporting the increasingly important role that phone tracking plays in a strong marketing arsenal. CallRail, the call tracking platform of choice for over 10,000 businesses and their marketing agencies, measured the inbound call volume for a selection of companies on their platform. Companies were drawn from across services industries such as auto repair shops, hair salons, home improvement contractors, dentists and medical clinics.
According to Forrester, $28 billion will be transacted from mobile devices in business services categories like travel, food service, and restaurant ordering. In fact, Forrester projects that 29% of all online retail sales will be transacted on smart phones and tablets by the end of 2014. This CallRail study is among the first evidence that correlates a measurable and significant increase in call volume from mobile devices.
“We know mobile is gaining traction, but even I was impressed with this kind of growth in raw business call volume,” says Andy Powell, co-founder and CEO of CallRail. “More and more calls are being sourced from mobile devices like smartphones and tablets, where you can just touch a phone number and get connected.”
Kenneth Kohlmann, Internet Marketing Consultant at Shift Marketing Inc., an internet marketing firm and also a participant in the study, says, “Call tracking for us is a necessity. It closes the gap on tracking full ROI. Conversions from phone calls have always been the unknown, and CallRail fills that void."
CallRail helps businesses and the agencies who support them find more sales through clear call tracking. The CallRail dashboard shows the customers’ path online toward purchase and reveals the search terms that resulted in successful sales calls. It empowers businesses to make smarter advertising, labor and marketing decisions. CallRail was recently honored as the 10th fastest growing privately held company in Atlanta. The easy-to-use system integrates with Google Adwords, Google Analytics, KISSmetrics, WordPress, SalesForce.com and more. Try it for yourself for free for 14 days at www.CallRail.com.
Ask a CallRail mobile marketing expert about how companies are keeping up with increasing sales call volume. Set up a briefing with Matthew at 314-799-5712.