Ubisoft’s Rabbids Wreak Havok on Store Shelves This Summer

Apparel, Toys and More Available at Major Retail Stores

Licensing Expo 2014

SAN FRANCISCO--()--Ubisoft®’s Rabbids® are invading stores nationwide with a full lineup of licensed apparel, books, toys and more available at major retailers. These crazy creatures are undoubtedly one of the best known Ubisoft brands worldwide and extend well beyond video games in parodies, videos, illustrations, partnerships, products and a hit television series on Nickelodeon, Rabbids Invasion.

Rabbids® Invasion: The Interactive TV Show, available in November 2014, is based on the successful Rabbids Invasion TV series created by Ubisoft Motion Pictures and is broadcast in several territories including the US, UK, France and Germany. Launched in fall 2013, the hit TV show has already been viewed more than 280 million times worldwide. The video game enables kids to jump into a selection of 20 episodes of the popular TV show and participate in the action on-screen.

The Rabbids are a true pop culture phenomenon and these wacky creatures have no plans to stop their rampage any time soon. Specific details on retailers, pricing and availability for Rabbids-inspired products are listed below.

ABRAMS

ABRAMS is offering a standard-size full-color wall calendar that invites fans to spend the year laughing at antics and colorful images from their chaotic adventures. Available this August from online retailers, specialty retailers, and bookstores in the US and Canada, SRP $14.99.

Accessory Innovations

Accessory Innovations introduces their new line of Rabbids Invasion inspired lunchboxes, backpacks, wallets, belts, head gear, and other assorted accessories are available at Toys"R"Us. Accessory Innovations prides itself on creating accessories that offer style, and value for all price ranges. Both retailers and consumers appreciate the fine designer touches and attention to details, and trends and technology that are incorporated into the collections.

Bioworld

Bioworld, a leading design and distribution company of licensed and branded apparel, headwear, and accessories, brings the zany Rabbids to youth apparel. Styles available at major retailers including Target, Kohl’s, Fred Meyer, Journeys, and Wal-mart.

Freeze

Freeze’s Rabbids apparel includes adult and children T-shirts, fashion tops, hoodies, knits and separates and children’s swimwear. Select apparel will be available at The Children’s Place this summer.

McFarlane

McFarlane Toys, established by world-renowned artist and toy designer Todd McFarlane, has launched a hilarious line of Rabbids Invasion toys. The line includes plush, mini-figures, blind bags, sound and action toys and the “Top Summer Toy” award-winning whacky Rabbids Plunger-Blaster prank toy. Rabbids toys are available now at Walmart and Toys"R"Us and ranges in price from $2.99 to $19.99. Rabbids Toys images are available at: http://ftp.spawn.com/main.asp?dir=2014+PRODUCT+LIBRARY%2FKIDS+TELEVISION

Papercutz

Papercutz, the leading all-ages comics publisher will be producing a series of Rabbids graphic novels ranging in price from $7.99 to $12.99 and available at comic book stores, book stores and mass market outlets as well as Amazon, Barnesandnoble.com and wherever quality books are sold this fall.

Simon & Schuster Children’s Publishing

Simon & Schuster Children’s Publishing is capturing the Rabbids’ wacky antics with a full line of books including multiple chapter books, beginning readers and joke books in hardcover, paperback, and e-books. Hitting shelves this summer, Rabbids books will be available at Walmart and Target.

For more details on the Ubisoft licensed product lines, stop by the Ubisoft booth #B121 at Licensing Expo, June 17-19 at Mandalay Bay Convention Center.

For the latest on all of Ubisoft’s games, please visit the UbiBlog: ubiblog.com

About McFarlane Toys

McFarlane Toys is the fifth largest action figure manufacturer in the United States. Established in 1994 the international award-winning company has expanded into licensed products to become one of the premiere action figure producers on the planet. www.mcfarlane.com/rabbidstoys

About Ubisoft

Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Just Dance, Tom Clancy’s video game series, Rayman and Far Cry. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2013-14 fiscal year Ubisoft generated sales of €1,007 million. To learn more, please visit www.ubisoftgroup.com.

© 2013 Ubisoft Entertainment. All rights reserved. Rabbids, Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries.

Contacts

Ubisoft
Heather Pond, 415-547-4045
Corporate Communications Manager
heather.pond@ubisoft.com

Five uniquely soft, lovable, yet wacky plush Rabbids from McFarlane available at Walmart for $12.97. (Photo: Business Wire)

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Contacts

Ubisoft
Heather Pond, 415-547-4045
Corporate Communications Manager
heather.pond@ubisoft.com