NEW YORK--(BUSINESS WIRE)--Leading digital marketing software company Offerpop announced today it has closed a $15 million Series C round, bringing its total funding to $25 million. The Series C round was led by new investor Edison Ventures, joined by additional new investors Hearst Ventures, a unit of Hearst Corporation, and salesforce.com. Existing investors Windcrest Partners, CommonAngels and Mesco Ltd also participated in the round.
Offerpop’s platform makes it easy for global brands, such as L’Oreal, Comedy Central and Lilly Pulitzer, to grow their businesses by connecting with today’s mobile and social consumers. With Offerpop, marketers can enhance brand awareness and engagement, capture consumer data and content, and drive conversions and revenue across digital channels.
The company is a strategic partner to 2,000 enterprise and mid-market brands, interacting with millions of consumers every day and managing tens of millions of pieces of user-generated content.
“The world of brand marketing is changing every day. With the rise of mobile and social, the most powerful content is now user-generated. And the most effective marketing is authentic and consumer-driven,” said Wendell Lansford, CEO of Offerpop. “Offerpop provides a complete solution for this new reality, allowing brands to adapt to a new marketing landscape driven by social and mobile consumers and content creators.”
The investment will accelerate the innovation of Offerpop’s industry-leading platform for driving consumer actions throughout the customer lifecycle. Global brands and agencies use Offerpop’s Campaigns, Content and Commerce products to deliver marketing results through authentic, engaging digital experiences powered by user-generated content. The financing will also be used to fuel expansion of its current operations within the United States and Europe and establish new offices globally.
"New mobile and social technologies are transforming how consumers interact with brands, and as a result a new category of marketing software is emerging that is strategically important to the CMO,” said Ryan Ziegler, partner at Edison Ventures and new Offerpop board member. "With its bold vision, business momentum and unique solution, Offerpop is in a commanding position to lead this market shift, and help redefine how marketers engage with consumers.”
“The last 12 months have been a break-out year for Offerpop,” said James Gellert, partner at Windcrest Partners and long-time board member. “The company has nearly tripled revenue, opened its EMEA headquarters in London, more than doubled employee count and launched groundbreaking new products for marketers all in an unusually disciplined and capital-efficient way.“
Bulger Partners, an investor in Offerpop, acted as financial advisor to the company.
Offerpop is a digital marketing software-as-a-service platform transforming how global brands connect, engage and convert today’s mobile and social consumers into long-term loyal customers. Leading enterprises and agencies use Offerpop’s integrated platform to power campaigns, content and commerce, and provide marketers with rich consumer data for smarter marketing decisions. Offerpop is available on the ExactTarget Marketing Cloud HubExchange Marketplace and the company is a Facebook Preferred Marketing Developer and a Twitter Certified Product.