BOSTON--(BUSINESS WIRE)--The Massachusetts Innovation & Technology Exchange (MITX), the premier organization representing the digital marketing, media and internet technology community, today announced the winners of the 18th Annual MITX Awards.
The awards show is unique in that it recognizes the region’s entire digital ecosystem, including media, advertising, marketing, products, apps, agencies, and more. Winners were announced in 31 categories at a sold-out event held on May 29th at the Westin Waterfront in Boston.
“The spirit of Massachusetts innovation took center stage last night,” said Amy Quigley, President of MITX. “We’re proud to recognize the contributions these amazing companies and leaders are making not only regionally but globally. Their positive impact on the business community and our personal lives will be experienced for years to come.”
Finalists in product categories provided live onsite demos for final round judging prior to the ceremony. Attendees were able to connect with finalists and see first-hand the great innovations they have created. The 2014 MITX Awards Winners Circle included:
| B2B (Professional Services,Tech, etc.) |
White Rhino |
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Consumer Goods |
Tie: DigitasLBi & Verndale |
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Education |
Tie: Digital Bungalow & Primacy |
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| Financial Services & Insurance |
Havas Media |
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Healthcare, Wellness and Pharmaceutical |
Genuine Interactive |
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| Nonprofit & Government |
Dockyard |
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| Travel, Entertainment & Leisure |
Mullen |
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Best B2B Innovation (Interval vs. External) |
Curata |
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| Best Consumer Tech that Makes Life Easier |
PillPack |
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Best Doing Good Innovation |
WeSpire |
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| Best Innovation in Shopping/Commerce |
ShopAdvisor |
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| Best Innovation in Wearables or Connected Device |
MC10 Inc. |
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Best Integrated Media Campaign (digital media) |
Hill Holliday |
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| Best Marketing Automation Solution |
Extraprise |
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| Best Online Video Innovation |
HitBliss Inc. |
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| Best Performance Marketing Campaign (digital media) | Mediahub/Mullen | |||||||||||
| Best Use of Experiential Marketing |
SapientNitro |
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| Best Use of Mobile (Phone, Tablet or Text) |
Mullen |
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Best Use of Online Video (as content channel) |
SapientNitro |
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| Best Use of Social (#awesome) |
Mullen |
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| Best UX |
Rue La La |
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| Most Innovative Ad Technology |
Swirl Networks |
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| Most Innovative Mobile App |
Mustbin |
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Most Innovative Mobile Solution |
Paydiant |
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| Most Insightful: Big Data and Analytics Innovations |
Prelert, Inc. |
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| What’s Next: Disruptive Genius |
Applause |
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| What’s Next: Hall of Famer |
Mayor Thomas M. Menino |
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| What’s Next: Innovation Enabler |
Tim Rowe |
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| What’s Next: Team Spirit |
Communispace |
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| PwC Promise Award |
HeyWire |
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| PwC Promise Award |
Evergage |
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The 2014 MITX Awards was made possible by the generous support of its sponsors and partners. Gold Sponsors: Havas Media, Miller Systems, PwC, Snapverse, TripAdvisor. Silver Sponsors: Bingham, Cassidy Turley, SapientNitro Event Sponsors: AcclaimWorks, Atom Group, Connelly Partners, Vitamin T. Media Sponsor: Boston Globe Media
For more information about the MITX Awards, please visit www.mitxawards.org.
About MITX
Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange -- is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what's next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is headquartered in Boston, MA. For more information, visit http://www.mitx.org/.
