NEW YORK--(BUSINESS WIRE)--NewsCred, the world’s leading content marketing platform, was named as a launch partner for LinkedIn’s Certified Content Partner program today. With over 300 million active users on LinkedIn, the professional network is a requirement for businesses today. Creating and managing great content with speed and scale is the key differentiator for successful brands on the LinkedIn platform.
LinkedIn recognizes this challenge, and in a proactive move to assist companies, today announced its Certified Content Partners program, which counts NewsCred as one of the first participants. The program connects brands with content producers, publishers and technology platforms to assist companies in curating, creating and delivering the content they need to engage, excite and expand their following.
“Joint NewsCred and LinkedIn clients, like Capgemini, are seeing over 1.8M content shares from their content marketing efforts and are growing their LinkedIn community by more than 40%. The LinkedIn network increases the reach of content exponentially, enabling brands to engage their audiences, drive leads and build revenue,” said Shafqat Islam, Chief Executive Officer and Co-founder, NewsCred. “Our partnership gives brands unprecedented access to content marketing solutions - enterprise software to manage workflow and publishing, as well as licensed and original content to scale content distribution.”
With its end-to-end enterprise software platform, the Content Marketing Cloud, NewsCred is committed to working with brands to manage, source, discover, publish, share and measure all their content marketing efforts. Working with NewsCred, brands have access to licensed content from over 4,500 publishers, as well as an extensive network of writers and media partners right at their fingertips – each eager to create content that will push LinkedIn Company Pages to the next level. Brands working with NewsCred are able to access even more custom content through their partner ecosystem, including Getty Images, Visual.ly and others.
NewsCred is the leading content marketing platform. Fusing cutting-edge software with world-class content, NewsCred helps brands tell incredible stories.
NewsCred’s Content Marketing Cloud provides the first end-to-end solution for content workflow, creation, publishing and analytics. In one place, brands gain unprecedented access to the world’s largest content marketplace, including licensed content from over 4,500 publishers and original content from our award-winning journalist network.
Through NewsCred, global brands like Pepsi, P&G, Dell, General Electric and AIG have seen explosive growth in social sharing, engagement and lead generation.
Founded in 2008 by Shafqat Islam, Iraj Islam and Asif Rahman, NewsCred has offices in New York, London and Dhaka and is backed by FirstMark Capital, Mayfield Fund, IA Ventures, Interwest Partners, Greycroft Partners and others.