COLORADO SPRINGS, Colo.--(BUSINESS WIRE)--Life in “The Springs” is getting a whole lot better for local golfers with the opening of a state-of-the-art Golfsmith store, offering consumers an unrivaled retail experience in the city’s largest golf store. Offering 23,000 square feet of golf utopia under the shadows of Pikes Peak, the new location enables golfers of all skills levels to work with Golfsmith’s experts to test and select the ideal gear for their game.
With three stores in the Greater Denver area, Golfsmith International is stepping up its Rocky Mountain presence as part of an aggressive North American growth strategy that will result in eight new stores this year. The new Colorado Spring location (7710 N Academy Blvd.) features four custom fitting studios, three training studios, an expansive putting green and massive product selection of the best brands in golf – with GolfTEC PGA teaching professionals and Certified Master Club Fitters to help golfers improve their games.
“Colorado Springs’ impressive number of sunny days, combined with the jaw-dropping beauty of its golf courses, make the area a golfer’s paradise,” said Golfsmith International Chief Marketing Officer, Lisa Zoellner. “We offer customers a golf store experience they simply can’t get anywhere else, including unrivaled service and expertise and our FAIR-WAY purchase assurance guarantee.”
Supporting the Local Military Community
Golfsmith’s newest location will also focus on serving members of the armed forces, with Colorado Springs being home to the Air Force Academy and several other military bases, each with its own golf course.
Zoellner added, “In show of our appreciation for those who put themselves in harm’s way to protect us, we are offering a 10 percent discount at our Colorado Springs and Denver area stores to all active and retired members of the Air Force, Navy, Army and Marines. We hope this token of gratitude will allow soldiers and their families to take advantage of our new store before hitting the links this summer.”
Bringing the Grand Opening Celebration to “The Springs”
A Grand Opening Celebration will be held at the Colorado Springs location Thursday, April 24 through Saturday, April 26 with a number of exciting activities including $10,000 in giveaways, all-day contests and door-buster deals, hot deals on new products, and demo events featuring TaylorMade’s SLDR lineup and Callaway’s new Big Bertha driver.
- Thursday, April 24 – TaylorMade Thursday will feature contests all day for the latest TaylorMade merchandise, and the first 100 Customers in the store will receive a sleeve of TaylorMade golf balls and a free round of golf at Monument Hill Country Club. Contests include putting, guess your drive, and shot accuracy challenges to win TaylorMade products!
- Friday, April 25 – The first 200 customers in the store will receive their choice of Bridgestone golf balls or a Srixon Hat with additional contests all day; also be there early to register for a $1,000 shopping spree – doors open at 8:00 a.m. with the drawing at 9:15 a.m. There will be instructional clinics all day including “How to Hit Bigger Drives,” “Mastering 50 Yards and In” and “Discover the Secret to Putting.”
- Saturday, April 26 – The first 100 customers in the store receive a gift from Cobra and a free massage from Elements Massage; also meet with representatives from Callaway to learn about the latest technology and try out the latest product including the all-new Big Bertha driver!
About Golfsmith International
Golfsmith International, based in Austin, TX, is the largest specialty golf retailer in the world operating Golfsmith stores in the U.S. and Golf Town stores in Canada. The business operates as an integrated, multi-channel retailer, offering customers the convenience of shopping through any of its 150+ experiential retail locations or 24/7 shopping at its e-commerce sites, www.golfsmith.com and www.golftown.com. Golfsmith International offers extensive product selection of premier branded golf equipment as well as its proprietary products, advanced club-fitting services and pre-owned clubs.