LOS ANGELES--(BUSINESS WIRE)--This Easter will be particularly “egg-cellent” for the Easter Bunny, as the long-eared furry character has made history by beating the iconic Santa Claus as the most lovable holiday character in the U.S., according to a consumer survey conducted by E-Score®, a leading consumer research service that provides information to media and entertainment companies.
The narrow victory for the Easter Bunny marks the first time any holiday character has come close to overtaking the legendary man in red. 89 percent of respondents indicated they found the Easter Bunny appealing, compared with 87 percent for Santa Claus, 84 percent for the St. Patrick’s Day Leprechaun and a distant 71 percent for the Valentine’s Day Cupid. The survey was conducted among 1,500 persons ages 13-49 with general representation across income, age, education and geographic demographics to represent a cross-section of the U.S. population.
Also revealed in the survey were the top attributes people would use to describe the Easter Bunny, which were “warm,” “approachable,” “exciting,” “unique” and “down-to-earth.”
E-Score is a product of E-Poll Market Research, a full service consumer research company that provides quantitative and qualitative research to media, entertainment and Fortune 1,000 companies. E-Poll was founded in 1997 and is headquartered in Los Angeles. More information is available at www.epollresearch.com.
