Room Key and Stand Up To Cancer Join Forces, Empowering Travelers to Raise Funds for Cancer Research by Booking Through Roomkey.com

Room Key’s “Stay the Night, Join the Fight” Campaign will Donate $1 – Boosted to $5 through April – for Every Hotel Stay Booked through Roomkey.com to Support Stand Up To Cancer

DALLAS--()--Room Key®, an experience-tailored hotel search engine created by six of the world's leading hotel companies, is teaming up with Stand Up To Cancer® (SU2C) to raise a minimum of $3 million to support collaborative cancer research.

The new Stay the Night, Join the Fight℠ campaign encourages travelers to turn a basic task – booking a hotel – into a powerful and unlimited fundraising tool. For every hotel stay reserved through Roomkey.com, Room Key will donate $1 to SU2C – $5 for stays booked through the month of April – empowering guests to help support groundbreaking cancer research simply by clicking “book.”

The more stays booked through Room Key, the more funds will be raised – no limits. In fact, to kick off the campaign’s fundraising efforts, Room Key is amplifying donations made to SU2C in the first month, by giving $5 per stay booked through April 30, 2014. From May 1st, Room Key will donate $1 for every stay booked.

“We asked ourselves, ‘What can we do to make the very simple task of booking a hotel room more meaningful – to our guests and to our partners?’” said Room Key Chief Marketing Officer Stephany Verstraete. “We found our answer in this incredible campaign with Stand Up To Cancer, a tremendous charitable program that facilitates collaboration among leading cancer researchers to get new therapies to patients quickly.”

“By galvanizing the universe of business and leisure travelers and the hospitality industry through this exciting campaign with Room Key, we’re able to create additional awareness and build even broader public support for our efforts,” said Rusty Robertson, SU2C Co-Founder. “Just as we emphasize collaboration among our researchers, Room Key embraces the same collaborative approach among hotels for the benefit of guests. But beyond that, it’s Room Key’s sheer commitment to helping us spread the word and raise meaningful funds that will allow us to deliver effective treatments to patients faster.”

There are many ways to support the Stay the Night, Join the Fight campaign (www.Roomkey.com/StaytheNight). One is to simply book a hotel stay through Room Key, and the company will automatically donate $1 to SU2C – $5 for stays booked through April 2014. Room Key is also encouraging travelers to spread the word by sharing the campaign with their social networks on Facebook, Twitter and Instagram using #StaytheNight. Additionally, consumers can make direct contributions to SU2C; secure payments can be made at www.Roomkey.com/StaytheNight. Room Key has also committed to sharing individuals’ personal Stay the Night, Join the Fight stories on its blog and social media sites. To share stories about their participation in the campaign, including how and where they have “stayed the night,” consumers can send an email to StaytheNight@roomkey.com or share on Room Key’s Facebook page.

About Room Key®

Room Key is an experience-tailored hotel search engine created by six of the world's leading hotel companies. The personalized service enables travelers to quickly and easily compare value for their stay – based on specific attributes and preferences most important to individual guests – and book directly with more than 100 leading hotel brands in 159 countries around the world. With a continued focus on providing consumers the best, personalized value for their trip, Room Key also allows travelers to compare properties based on the pricing and benefits associated with their respective hotel frequent guest programs – something that cannot be done on any other online travel booking site.

Through a collaboration with Stand Up To Cancer (SU2C), Room Key makes it easy to join the fight against cancer: for every stay booked on www.Roomkey.com, Room Key will donate $1 to SU2C through February 2017, accelerating vital research, delivering new therapies to patients and helping to save lives now. Room Key donates $1 each and every time you stay – $5 for stays booked through the month of April 2014 – no limits, with a minimum guarantee of $500,000 annually.

Room Key was founded in 2012 by Choice Hotels International (NYSE: CHH), Hilton Worldwide, Hyatt Hotels Corporation (NYSE: H), InterContinental Hotels Group (NYSE: IHG), Marriott International, Inc. (NYSE: MAR) and Wyndham Hotel Group, part of the Wyndham Worldwide Corporation (NYSE: WYN), or their respective affiliates.

For more information about Room Key, visit www.Roomkey.com, or for information about the campaign, visit www.Roomkey.com/StaytheNight. You can follow Room Key on their blog, Facebook, Instagram and LinkedIn.

About SU2C

Stand Up To Cancer (SU2C) raises funds to accelerate the pace of research to get new therapies to patients quickly and save lives now. SU2C, a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization, was established in 2008 by film and media leaders who utilize the industry’s resources to engage the public in supporting a new, collaborative model of cancer research, and to increase awareness about progress being made in the fight against the disease. As SU2C’s scientific partner, the American Association for Cancer Research (AACR) and a Scientific Advisory Committee led by Nobel Laureate Phillip A. Sharp, Ph.D., conduct rigorous, competitive review processes to identify the best research proposals to recommend for funding, oversee grants administration, and provide expert review of research progress.

Current members of the SU2C Council of Founders and Advisors (CFA) include Katie Couric, Sherry Lansing, Kathleen Lobb, Lisa Paulsen, Rusty Robertson, Sue Schwartz, Pamela Oas Williams, and Ellen Ziffren. All current members of the CFA were co-producers of the 2012 televised special. The late co-founder Laura Ziskin executive produced both the Sept. 5, 2008, and Sept. 10, 2010, broadcasts. SU2C was formally launched on May 27, 2008. Sung Poblete, Ph.D., R.N., has served as SU2C’s president and CEO since 2011.

Major SU2C donors include founding donor Major League Baseball; Cancer Treatment Centers of America; Sidney Kimmel, the country’s largest individual contributor to cancer research; MasterCard; Genentech; Bloomberg Philanthropies; Cancer Research Institute; Melanoma Research Alliance; Prostate Cancer Foundation; The Safeway Foundation; Sean Parker Foundation; St. Baldrick’s Foundation; The Lustgarten Foundation; KWF; the Fox Family Cancer Research Funding Trust; Wallis Annenberg & The Annenberg Foundation; Amgen; GlaxoSmithKline; Pfizer; Oakland A’s Owner/Managing Partner Lew Wolff; Comcast; The Island Def Jam Music Group; Room Key and others.

For more information on Stand Up To Cancer visit http://www.standup2cancer.org.

Contacts

Media:
LAK Public Relations
Marie Espinel, 212 899 4744
mespinel@lakpr.com
or
LAK Public Relations
Lynn Trono, 212 575 4545
ltrono@lakpr.com

Release Summary

Announces partnership of Room Key and Stand Up To Cancer as well as Stay the Night, Join the Fight campaign

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Contacts

Media:
LAK Public Relations
Marie Espinel, 212 899 4744
mespinel@lakpr.com
or
LAK Public Relations
Lynn Trono, 212 575 4545
ltrono@lakpr.com