MIRAMAR BEACH, Fla.--(BUSINESS WIRE)--The Aristocrat Group Corp. (OTCBB: ASCC) will follow up its successful brand-building activities in the U.S. motorsports industry last year by expanding and enhancing its sponsorship and exposure at auto racing events, the company announced today.
Auto racing is an integral part of ASCC’s current and future plans to support its spirits products, particularly RWB Ultra-Premium Handcrafted Vodka. Racecars branded with the RWB logo have thrilled motorsports fanatics at events from Florida to Texas, culminating in Prototype Class sessions for the IMSA TUDOR United SportsCar Championship last winter.
Thoroughly pleased with the remarkable results of these branding efforts, ASCC is working to pursue bigger, better and more international promotional opportunities at professional racing events in 2014.
“Having our brand and logo televised before a national audience has given our business a tremendous boost in the past,” said ASCC CEO Robert Federowicz. “Auto-racing fans have proven to be a great fit for our product, and we plan to ramp up our efforts to market RWB Vodka to them significantly in the coming weeks and months.
“We want to take our branding efforts to a new, international level,” he added.
Exposure from international racing events is a cornerstone of ASCC’s plans to build a portfolio of successful brands to compete in a highly profitable sector alongside LVMH Moet Hennessy Louis Vuitton (OTCBB: LVMUY), Diageo PLC (NYSE: DEO), BEAM, Inc. (NYSE: BEAM) and Brown-Forman Corp. (NYSE: BF-B). By handling its own distribution business, ASCC hopes to capitalize on unprecedented new brand building opportunities through Luxuria Brands, its brand management division.
About the Aristocrat Group Corp.
Through its brand management division, Luxuria Brands, the Aristocrat Group Corp. is on the path to becoming a provider of premium luxury goods, including top-shelf distilled spirits. The company targeted the growing market for quality domestic liquor in order to deliver maximum returns to our shareholders.
The Aristocrat Group Corp. is also exploring smart growth initiatives to position itself as the premier resource for women’s lifestyle products and services, including motherhood resources. For more information, please visit www.aristocratgroupcorp.com.
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