NEWTOWN, Pa.--(BUSINESS WIRE)--Innovative full-service marketing agency Garfield Group today announced changes to its brand and business, with the addition of new disciplines and direction.
A new mantra “Create Brand Action” reflects the agency’s dedication to developing communications programs that are both innovative and drive results. Garfield now functions as a united team — branding, public relations and digital — leveraging integrated talent and insights to optimize programs across all online and offline channels.
Founded in 1990, the company’s new mark, which is representative of both the upper and lowercase “G,” pays tribute to the original brand while reflecting a fresh, current perspective.
Garfield Group has recently added senior-level talent, including Matt Pfluger (formerly of G2) as vice president, digital strategy and Bryon Lomas (formerly of Red Tettemer O’Connell + Partners) as vice president, creative director, while elevating to Steve Clark to vice president, director of account services and Amy Valli to vice president, director of public relations.
Garfield Group also has significantly broadened its services beyond traditional branding, advertising and public relations into areas such as content strategy, analytics and responsive design. The company has deepened its strength in digital and is driven to find new and exciting ways to reach complex audiences, shape behaviors and evaluate performance.
Already one of the largest Philadelphia-area firms specializing in technology and innovation brands, Garfield Group’s rebranding was inspired by a desire to raise its profile both regionally and beyond.
Since establishing itself as a B2B technology agency, Garfield’s client base has expanded into areas where technology and innovation are changing entire industries, including big data; cloud computing; payments; speech recognition; scientific and life sciences technology; healthcare; finance; and manufacturing, to name a few. The company also is working with nonprofit organizations that are breaking new ground in social innovation, fixing broken models in healthcare and education and creating jobs through innovative micro-lending strategies.
“We’re constantly looking for ways to improve the level of innovation and the results we deliver for our clients,” President and Founder Larry Garfield said. “With talented new people and a new way to tell our own story, we’ve hit the ground running, and are excited about what’s next.”
About Garfield Group
Garfield Group is a full-service marketing firm that specializes in branding, public relations and digital services for technology and innovation-minded companies. Founded in 1990, the Newtown, Pa.-based company’s rallying cry is "Create Brand Action," which is all about driving engagement and results for its clients. For more information, visit www.garfieldgroup.com.