PURCHASE, N.Y.--(BUSINESS WIRE)--Would you like to watch a PGA TOUR® tournament from inside the ropes, grab a pint with your favorite golfer or play a round at a TPC® golf course? These are the type of priceless experiences and access MasterCard is providing cardholders with a passion for golf.
Golf experiences and surprises will be prominent at the Arnold Palmer Invitational presented by MasterCard taking place March 20-23 at Bay Hill Club and Lodge in Orlando, FL. MasterCard, the Official Card of the PGA TOUR and TPC Network, is giving cardholders access to premiere golf courses across the country, top-rated PGA TOUR events and exclusive experiences with top golf professionals. MasterCard will also be bringing Priceless Surprises to golf, surprising fans with golf-related items and experiences via social media, as well as in-person at the tournament in Florida.
MasterCard is breaking new advertising creative with this campaign that features World Golf Hall of Famer Tom Watson and PGA TOUR member Brandt Snedeker delivering the ultimate surprise to unsuspecting golf fans. The spots will begin airing on March 19th.
“Whether you enjoy playing a round or watching your favorite golfers compete through the PGA TOUR, we want to bring you closer to the game,” said Raja Rajamannar, chief marketing officer, MasterCard. “Priceless is about enabling unforgettable experiences and inspiring Priceless in new and unexpected ways aligned with the things that people are passionate about.”
MasterCard cardholders attending the Arnold Palmer Invitational Presented by MasterCard will have exclusive access to the MasterCard Club and Concierge on-site at the event. There will also be surprises including golfer appearances, giveaways and premiere access and viewing for cardholders.
Priceless is supported by a fully integrated marketing communications platform that encompasses a wide-reaching media campaign across social, print, radio, television and digital platforms. The media buy is focused on outlets that drive engagement, action and amplification with a strong focus on social and digital channels.
For more information cardholders can visit Priceless.com/golf.
MasterCard (NYSE:MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Pioneers Blog and subscribe for the latest news on the Engagement Bureau.