MCLEAN, Va.--(BUSINESS WIRE)--Sunrise Senior Living announced it has been awarded Best Mobile Solution by Sitecore, the global leader in customer experience management software. Sunrise was recognized for its mobile website and for delivering an engaging brand that reflects the needs and interests of users across mobile technology channels.
“Whether searching for directions to a Sunrise community on a smartphone or browsing our care services on a tablet, our goal is to be a valuable, easily accessible resource for our customers regardless of the device they are using,” said Meghan Lublin, senior vice president, Corporate Marketing and Communications at Sunrise. “We know making decisions regarding senior care for loved ones can be a difficult process, so we wanted our website to make it easy for them to find the information they need, as simply as possible.”
The award comes a year after Sunrise launched their website in responsive design, in partnership with Delphic Digital.
“Today’s consumer comes to a site like SunriseSeniorLiving.com for a host of different reasons and it's essential that the site provides the desired information for users in any setting,” said Lance Hollander, managing partner of Delphic Digital. “Sunrise’s new mobile design helps visitors easily access information on Sunrise, as well as other senior care resources with the latest industry news and research. As a result, Sunrise has seen an increase in mobile traffic to the website, more time spent on its site from mobile devices, and ultimately more opportunities to introduce new customers to Sunrise.”
SunriseSeniorLiving.com offers a variety of resources for caregivers, seniors and health care professionals including two blogs with the latest information on topics such as Alzheimer’s disease, nutrition, finance and wellness. Visitors may also find a video gallery, financial options information and detailed information on each Sunrise community including daily programming and dining menus.
About Sunrise Senior Living
Sunrise Senior Living, a McLean, Va.-based company, employs approximately 29,000 people. As of January 1, 2014, Sunrise operated 290 communities in the United States, Canada and the United Kingdom, with a unit capacity of approximately 26,400 units. Sunrise offers a full range of personalized senior living services, including independent living, assisted living, care for individuals with Alzheimer's disease and other forms of memory loss, as well as nursing and rehabilitative services. Sunrise's senior living services are delivered by staff trained to encourage the independence, preserve the dignity, enable freedom of choice and protect the privacy of residents. To learn more about Sunrise, please visit SunriseSeniorLiving.com.