DENVER--(BUSINESS WIRE)--Making ski-industry history, The Intrawest Passport™ will offer children 12 and under free skiing, as well as redefine what a “Family Pass” is all about. Intrawest Resorts Holdings, Inc., the parent company of several North American ski resorts, announced today the introduction of The Intrawest Passport™, a season pass that includes six days of skiing at each of six participating North American ski resorts. The Intrawest Passport™ is designed to make destination skiing easier and offer more flexibility and value for families in the 2014-2015 season. The game-changing pass is a first of its kind in the industry as it changes the rules on the definition of family.
“Times are changing and so is the traditional family structure. Intrawest understands those changes. Whether you’re a traditional, single parent, or tri-generational family we’ve created The Intrawest Passport™ to give your family the most flexibility and affordability to come ski or snowboard our mountains,” Bill Jensen, CEO, Intrawest Resorts, explains.
With no blackout dates the flexibility means families can use The Intrawest Passport™ to travel on holidays or whenever it’s easiest for them. The Intrawest Passport’s™ special introductory price is being offered on a sliding scale, with the primary adult Passport initially offered at $549, additional adults at $399, 13-20 year olds at $199, and children 12 and under are free.
“Skiing has been passed on from parent to child for several generations. We want to encourage the passion for the sports of skiing and snowboarding for the next generation by offering true value to families,” Jensen explains.
The Intrawest Passport™ will allow guests to ski/ride for six days during the 2014-2015 ski season at each of Steamboat Springs and Winter Park in Colorado; Blue Mountain in Ontario; Mont Tremblant in Quebec; Stratton Mountain in Vermont; and Snowshoe Mountain in West Virginia.
The biggest differentiators for The Intrawest Passport™:
- Children 12 and under ski free
- Flexibility to define your “family” the way it works best for you. This can include extended family members, stepfamilies, non-traditional families and even good friends that are like family.
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After the first primary adult pass is purchased, families can purchase
up to 15 additional Passports, including:
- Five additional discounted adult Passports for $399 each
- Five Teen Passports for $199 each
- Five children under 12 ski free passes
- Extended age for “Teen” Passport: allows teens and young adults through age 20 to receive the discount.
A traditional young family of four can ski at all six resorts for as little as $948, making it the most affordable inter-mountain pass on the market. In addition, The Intrawest Passport™ only requires one adult pass to be purchased, which means a single parent and up to five children can all ski at six resorts, for a total of 36 days each for as low as $549.
The Intrawest Passport™ goes on sale this Friday, March 7th and will be offered at this special introductory price through Friday, March 14th.
The Intrawest Passport™ is available for purchase at www.IntrawestPassport.com as well as on the participating resort’s websites:
Steamboat, CO: Colorado’s Ski Town USA, the home of champagne powder: http://www.steamboat.com
Winter Park, CO: Colorado’s favorite family skiing destination: http://www.winterparkresort.com
Blue Mountain Ski Area, Ontario: Ontario’s premiere skiing and boarding destination: http://www.bluemountain.ca/
Mont Tremblant Ski Resort, Quebec: Where a taste of Europe is only a drive away: http://www.tremblant.ca
Stratton Mountain Ski Resort, VT: Vermont’s favorite mountainside village: http://www.stratton.com
Snowshoe Mountain Resort, WV: Mid-Atlantic’s #1 Skiing Destination: http://www.snowshoemtn.com
About Intrawest
Intrawest (NYSE: SNOW) is a North American mountain resort and adventure company, delivering distinctive vacation and travel experiences to customers for over three decades. The company owns interests in seven four-season mountain resorts with more than 11,000 skiable acres and more than 1,150 acres of land available for real estate development. Intrawest’s mountain resorts are geographically diversified across North America’s major ski regions, including the Eastern United States, the Rocky Mountains, the Pacific Southwest and Canada. The company also operates an adventure travel business, the cornerstone of which is Canadian Mountain Holidays, the leading heli-skiing adventure company in North America. Intrawest is headquartered in Denver, Colorado. For more information, visit http://www.intrawest.com/index.html.
