Iceland Sees Impressive 42.7 Percent Increase in Visitors from North America

Tourism to Iceland Soared from 2013-2014

NEW YORK--()--Iceland Naturally, a marketing project promoting Iceland’s tourism, products and culture, today announced that visitors to Iceland from North America increased by 42.7 percent from January 2013 to January 2014. Visitors from Canada skyrocketed, up 152.5 percent, while U.S. visitors increased by a significant 34 percent.

Known for its beautiful landscapes, vibrant culture and friendly natives, it is no wonder Iceland is increasingly becoming a popular vacation destination for many North Americans. The country offers spectacular views of the aurora borealis, which has been a huge draw since NASA announced that the northern lights are at their most intense in more than a decade.

The media has caught the itch for Iceland too. Beyond serving as the filming location for top Hollywood productions, including “The Secret Life of Walter Mitty” and “Game of Thrones,” Iceland has been featured as a top travel destination in many publications, including CNN’s “10 best cities for a winter vacation” and The New York Times’ “52 Places to Go in 2014.”

Líney Inga Arnórsdóttir, Project Manager at Promote Iceland, said: “We are delighted to see increased interest in Iceland from our friends in the United States and Canada. We are optimistic that the number of visitors from these countries and around the world will continue to rise as intrigue for Iceland’s many attractions grows.”

Icelandair now flies out of 12 major cities in North America and offers several unique and affordable travel packages. The new “Northern Lights and Glacier Hike” travel deal offers a northern lights hunt, glacier hike, Golden Circle tour, and natural steambaths visit for just $975! Click here to book your trip today and experience all that Iceland has to offer!

About Iceland Naturally

Iceland Naturally is a cooperative marketing organization that promotes the tourism, services, products and culture of Iceland. It represents the true essence of Iceland; its creativity and spectacular natural wonders. The group is comprised of Icelandair, Icelandic Group, Islandsbanki, Reyka Vodka, City of Reykjavik, Icelandic Glacial Water, Blue Lagoon, Keflavik International Airport (KEF), Landsvirkjun, Promote Iceland and the Government of Iceland. For more information visit: www.icelandnaturally.com.

Contacts

Media Contact
BIGfish Communications
Meredith Frazier, 202-609-7622
iceland@bigfishmarket.com

A beautiful aurora display over the ice beach near Jokulsarlon, Iceland. (Photo: Business Wire)

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Release Summary

Iceland sees impressive 42.7 percent increase in visitors from North America. Visitors from Canada skyrocketed, up 152.5 percent, while U.S. visitors increased by a significant 34 percent.

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Contacts

Media Contact
BIGfish Communications
Meredith Frazier, 202-609-7622
iceland@bigfishmarket.com