WEST PALM BEACH, Fla.--(BUSINESS WIRE)--GeoGlobal Partners, the leading North American provider of innovative water gardening brands, is pleased to announce that it has been acquired by The OASE Group headquartered in Hörstel, Germany. The transaction has been closed with immediate effect and the terms were not disclosed.
The aim of this acquisition is to further strengthen both the market position of OASE in North America and the combined position as the global market leader in water gardening.
GeoGlobal Partners markets mainly in the beginner-to-intermediate water gardening segments in various distribution channels in the US, Canada, and Mexico. This fits perfectly with the complementary product range of OASE. The OASE START products will allow for significant expansion within the intermediate segment. Furthermore, OASE is the industry quality and innovation leader and the OASE PRO products will cater to the expert segment. The combined group can now provide the full-range of product diversity in North America as they have in their home market in Europe.
“The current water gardening activities of The OASE Group in North America will be merged with GeoGlobal Partners step by step. OASE’s Fountain Technology business with its subsidiary in California remains untouched,” explains Andreas Szabados, President of OASE North America.
“Second to Europe, the North American market for water gardening has the greatest potential. As the European market leader we are very happy that we are now adequately established in this important region,” says Ansgar Paul, CEO of OASE. “We are convinced that our cooperation with the successful and dynamic team of GeoGlobal Partners offers excellent prospects for our future business.”
“OASE and GeoGlobal Partners together will create the most innovative and comprehensive water gardening business in North America. We will be able to better serve our customers utilizing our integrated world-wide distribution and supply chain as well as to provide our end-users with the latest innovation and the highest quality German engineered products,” says Douglas Ward, President of GeoGlobal Partners. “From the beginner to the experienced landscaper, The OASE Group’s products will transform and inspire the North American water gardening industry.”
“This transaction represents a further successful step in the execution of our strategic expansion plan for OASE,” states Michael H. Bork, Senior Partner of Equistone Partners Europe, Munich. “After the acquisition of the Italian business EDEN S.r.l. last year, the financial investor, which is advising the main shareholders of OASE, once again has proven its continuous support to invest in a well-established company with high growth potential.”
The OASE Group:
Headquartered in Hörstel, Germany, OASE is a company with now more than 700 employees worldwide and production facilities in Germany, Italy and China, doing business in two segments:
- Consumer Business (Water Gardens and Indoor Aquatics) is focused on pumps, filters and equipment for private ponds, swim ponds, water courses and water features with proven success for decades. As the European market leader in this segment OASE is benchmark for innovation and quality in this industrial sector. Through the acquisition of EDEN (Italy) in April 2013 OASE has extended its activities into the field of Indoor Aquatics.
Commercial Business (Fountain Technology and Lake Management),
OASE has implemented numerous large scale projects worldwide such as: the dancing cranes in Singapore, the impressive multimedia fountain installation in front of the Petronas Towers in Kuala Lumpur and the imposing installation on Banpo Bridge in Seoul.
GeoGlobal Partners, LLC:
Headquartered in West Palm Beach, FL, GeoGlobal Partners, LLC is the leading supplier of branded consumer water gardening products in North America with employees located in the United States and China. GeoGlobal Partners, LLC manufactures and markets a full array of water gardening products in a variety of channels of trade including DIY, garden centers, hardware, online, and mass merchandisers throughout the US, Canada, and Mexico. The company also has a strong engineering capability that helps it create innovative, new products to meet the demands of its target customer.