DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/v4hqnz/businesstobusine) has announced the addition of the "Business-to-Business Marketing 2014-2015" report to their offering.
Business-to-Business Marketing 2014-2015 presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace.
Topics include analytics, B2B media advertising, B2B e-commerce, behavioral marketing, business directories and databases, content marketing, creating customer awareness, customer relationship management, direct marketing, distribution channels, email marketing, engagement, event marketing, integrated marketing communications, lead generation, lead management, lead nurturing, marketing automation, mobile marketing, networking, online video, organic and paid search, sales staff, social media marketing, sponsorships, sports marketing, software tools, trade show marketing, website traffic, and more. Over 1,200 website links - directly embedded into the electronic edition - will direct you to additional market research and other resources.
B2B marketers will gain insight from the broad scope of information in Business-to-Business Marketing 2014-2015. For college libraries, Business-to-Business Marketing 2014-2015 is an essential reference that supports business management and marketing curricula.
Business-to-Business Marketing 2014-2015 makes clear strategies and tactics applicable to the B2B marketplace. The companion handbook, Consumer Marketing 2014, focuses on the B2C market.
Key Topics Covered:
Part I: Market Overview
- 1 Business-To-Business Marketing
- 2 B2B Spending
- 3 B2B Marketing Tactics
Part II: Market Segmentation
- 4 Business & Workforce Counts
- 5 Naics
- 6 Business Services Sector
- 7 Distribution Channels
- 8 Business Directories & Databases
- 9 Direct Marketing Lists
Part III: Marketing & Sales
- 10 Behavioral Marketing
- 11 Content Marketing
- 12 Customer Relationship Management
- 13 Direct Marketing
- 14 Engagement
- 15 Event Marketing
- 16 Lead Management
- 17 Market Research
- 18 Marketing Analytics
- 19 Marketing Automation
- 20 Networking
- 21 Sales Staff
Part IV: Trade Shows
- 22 Trade Show Marketing
- 23 Largest Trade Shows
- 24 Convention Centers
Part V: Advertising
- 25 Advertising Agencies
- 26 B2B Media
- 27 Sponsorships
- 28 Top Advertisers
Part VI: Digital Marketing
- 29 B2B E-Commerce
- 30 Email
- 31 Mobile Marketing
- 32 Search
- 33 Social Media Marketing
- 34 Video
- 35 Website Traffic
For more information visit http://www.researchandmarkets.com/research/v4hqnz/businesstobusine
