NEWTON, Mass.--(BUSINESS WIRE)--Questex, a leading global business information company, today announced that it has acquired the technology and substantially all the business assets of Jazd Markets, the global sourcing and lead-generation company. The acquisition of the Jazd Markets platform will enable Questex to integrate Jazd’s marketplace, lead-generation and directory features into web and mobile properties across its vertical market groups on its Questex and FierceMarkets-branded sites.
Questex will integrate existing Jazd marketplaces and its own industry-specific sites that currently reach 7 million business decision-makers. Each marketplace will continue to be uniquely identified and enhanced with relevant content produced by Questex’s award-winning editors and content specialists. Integration into industry-specific sites will lead to improved functionality for buyers, broader reach, more effective targeting and improved performance for suppliers who will be provided a range of horizontal, vertical, behavioral and other targeting options.
Kerry C. Gumas, President & CEO of Questex, said, “As a global business information company, we constantly search for innovative ways to bring buyers and sellers together to conduct business more effectively, regardless of platform. We believe that Jazd customers and ours will benefit greatly over time by our acquisition and expansion of the Jazd properties and the integration of their features and capabilities into Questex’s industry-specific news and information sites.”
He added, “This transaction not only expands our capabilities, it is also a business we know intimately. When Jazd was initially launched under a publishing partner model, Questex was its first partner and the four initial Questex and FierceMarkets directories continue to be the largest, most-searched directories on the site.”
Gumas noted that the Jazd global B2B directories deliver over 2 million impressions per month from prospective buyers seeking information on the platform’s more than 100,000 suppliers. The platform covers four sector groupings, including Life Sciences & Healthcare, Information & Communications Technology, Hospitality and Industrial.
Questex is a leading global business information company that serves the key economic sectors and industries that are driving economic growth, business investment and employment around the world.
We drive business investment, innovation and demand creation in the markets we serve by bringing investors, buyers, sellers and professionals together through a wide range of business events; inform them through our business information and intelligence products; and support marketers with a comprehensive platform of demand generation, lead-gen, branding, digital media, events and marketing products and services produced by our professional staff and delivered worldwide.
Questex’s properties include over 100 digital media products and over 50 conferences, tradeshows and events, as well as a range of business information and intelligence products. The sectors we serve include: Hospitality & Travel; Beauty & Wellness; High Technology; and Life Sciences & Healthcare.
Our sector-focused Questex, FierceMarkets and InfoTrends industry groups are managed by 400 professional staff located in offices throughout the United States of America, Europe and the Asia-Pacific region. Questex is headquartered in Newton, MA.