BOSTON--(BUSINESS WIRE)--IdeaPaint™ announced the opening of its new headquarters located at 40 Broad Street in Boston, MA. Previously located in Ashland, MA, IdeaPaint moved to the city to continue to solidify its role as one of the most innovative companies in Boston’s thriving business landscape and to attract top talent. The Company makes a high-performance dry erase paint that transforms any smooth surface into an erasable canvas which facilitates greater workplace collaboration and innovation. IdeaPaint’s customers include PayPal, Quicken Loans, Harvard, MIT, Reebok, Seventh Generation and Wal-mart, and many other forward-thinking companies associated with breakthrough products and services. Jones Lang LaSalle Inc. brokered the deal for IdeaPaint’s new office space.
“We are thrilled to be part of Boston’s thriving downtown where so many innovative companies – both established and emerging – reside,” said IdeaPaint President John Stephans. “Our new space is not only in a great location but it is fully representative of our brand and conducive to driving greater collaboration and results.”
IdeaPaint’s new 7,600 square foot workspace – 5,000 of which are covered in IdeaPaint – was designed by Fusion Design Consultants and represents the height of collaborative office design. The workplace perfectly balances personal and communal needs with a number of workspace innovations.
The “Hello” Space
Most welcome areas are banal and inefficient usages of office space. A reception desk, a few chairs and a small table create a cold, dispassionate space that is disassociated from the greater office space. Fusion instead worked with IdeaPaint to make its “Hello” space an opportunity to create a more approachable area that showcased the office as a live, vibrant office space. Comfortable furniture even creates a collaborative space for IdeaPaint employees.
The Power of Mobility
As a fast-moving, highly collaborative company, it was imperative for Fusion to incorporate mobility into the IdeaPaint office design. A sleek minimalist style provides a small furniture footprint within the space while minimizing the need for bulky storage units. A balance between the highly collaborative open office layout and private spaces for focus work makes IdeaPaint’s office an ideal place to tackle large or small projects with any number of people.
Community Space as Collaborative Hub
IdeaPaint believes strongly in empowering communal areas – such as hallways and company kitchens –with dry-erase paint, markers and other tools to create frictionless collaboration. People’s best ideas tend to come from small, informal brainstorming sessions so bolstering an area with the ability to act on and capture these conversations is critical. This is why the company worked on a flexible, integrated network of communal areas that encouraged employees to come together and generate game-changing ideas wherever inspiration strikes.
“IdeaPaint is a company that practices what it preaches in creating collaborative workspaces,” said John Kelly of Fusion Design Consultants. “The company’s dry-erase paint is a flexible tool for helping companies create a culture built around innovation and community. As workplace design trends evolve, so does IdeaPaint’s product offering. It’s no longer just a whiteboard, but rather a writable surface that works with a variety of interior treatments. This ability to blend functionality with a space’s design aesthetic is key for architects and designers.”
About IdeaPaint
IdeaPaint is the creator of the high-performance dry erase paint category. The Company’s products and related accessories create dynamic, collaborative environments with corporate, educational and home settings. IdeaPaint is also a Greater Boston Chamber of Commerce Top Ten Small Business and a Small Business Association of New England Innovation Award Winner. For more information, please visit www.ideapaint.com. For ongoing company and product updates, follow IdeaPaint on Twitter at www.twitter.com/ideapaint or connect on Facebook at www.facebook/com/ideapaint.
About Fusion Design Consultants
Fusion Design Consultants, LLC is an Interior Architectural design firm located in Boston, MA with an affiliate office, PCCW Architecture, in London, UK. Fusion Design Consultants specializes in corporate, retail and hospitality interior architecture and has provided design solutions for a wide variety of businesses and organizations worldwide. For more information, visit: www.fusionboston.com.
