Green Mountain Coffee Roasters and Lavazza to Bring the Flavors of Italy to Keurig

Italy’s Favorite Coffee Brand to be Available for Keurig Brewers in Fall 2014

WATERBURY, Vt. & TURIN, Italy--()--Green Mountain Coffee Roasters, Inc., (GMCR) (NASDAQ: GMCR), a leader in specialty coffee and beverages with its innovative Keurig® brewing technology, and Luigi Lavazza SpA, the symbol of Italian coffee around the world, announced today that they have reached a multi-year agreement to bring the authenticity of Italy’s favorite coffee, Lavazza®, to K-Cup® packs for the Keurig® hot brewing system.

The companies plan to launch Lavazza® coffees, Gran Aroma, Classico, Gran Selezione, Perfetto in K-Cup® packs for Keurig® brewers in the fall of 2014. The new Lavazza K-Cup® packs will be marketed as premium products and available at Keurig.com and Lavazza.com as well as at participating specialty, grocery, and away-from-home retailers and operators, throughout the United States. Lavazza K-Cup® packs will be available in Canada in 2015. In 2012, GMCR and Lavazza partnered to launch the Keurig®Rivo™ Cappuccino and Latte System, delivering an innovative new brewing platform designed exclusively for the North American espresso-based beverage drinker.

“We are excited to be expanding our partnership with Italy’s premier coffee brand in order to bring consumers the authentic flavors of Italian coffee at the touch of a button,” said Brian P. Kelley, GMCR’s President and CEO. “Like the Keurig Rivo espresso packs, Lavazza K-Cup packs will combine the brand’s unwavering commitment to quality and passion for the coffee experience with the convenience and consistency they have come to expect from Keurig brewed beverages.”

Lavazza®, a family-owned company since 1895, is the symbol of Italian coffee around the world, a global icon representing the authentic Italian experience, bringing well over a century of history in roasting and blending and a passionate dedication to absolute quality to their coffee and espresso blends.

“We are thrilled to build upon our successful partnership on the Keurig Rivo System with GMCR to leverage their single cup brewing technology and bring our premium coffee blends into the homes of coffee connoisseurs everywhere,” said Antonio Baravalle, Lavazza’s CEO.

GMCR's Keurig® brewers for in home and office use innovative brewing and single cup technology to deliver a fresh-brewed, perfect cup of hot or brewed over ice coffee, tea, cocoa, or fruit brews every time at just the touch of a button. According to the NPD Group, Keurig® brewers were the top four bestselling coffee makers by dollar sales during GMCR’s fiscal first quarter 2014.

About Luigi Lavazza S.p.A.

Established in 1895, the company has been owned by the Lavazza family for four generations. Lavazza is one of the most important roasters in the world and the retail marketplace leader in Italy. Today Lavazza is present with its subsidiaries and distributors in over 90 countries and operates worldwide in the Home and Away-from-Home categories. The company has 25 years of tradition in the production and marketing of systems and products for the portioned coffee segment. Lavazza’s headquarters in North America are based in New York City.

About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)

As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), is recognized for its award-winning coffees, innovative Keurig® Single Cup brewing technology, and socially responsible business practices. GMCR supports local and global communities by investing in sustainably-grown coffee, and donating a portion of its pre-tax profits to social and environmental projects. For more information visit: www.gmcr.com. To purchase Keurig® and Green Mountain Coffee® products visit: www.keurig.com, www.greenmountaincoffee.com or www.keurig.ca.

GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, www.GMCR.com, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company’s automatic email news release delivery, individuals can receive news directly from GMCR as it is released.

GMCR Forward-Looking Statements

Certain information in this filing constitutes "forward-looking statements." Forward-looking statements can be identified by the fact that they do not relate strictly to historical or current facts. They often include words such as "believes," "expects," "anticipates," "estimates," "intends," "plans," "seeks" or words of similar meaning, or future or conditional verbs, such as "will," "should," "could," "may," "aims," "intends," or "projects." However, the absence of these words or similar expressions does not mean that a statement is not forward-looking. These statements may relate to: the expected impact of raw material costs and our pricing actions on our results of operations and gross margins, expected trends in net sales and earnings performance and other financial measures, the expected productivity and working capital improvements, the success of introducing and producing new product offerings, the impact of foreign exchange fluctuations, the adequacy of internally generated funds and existing sources of liquidity, such as the availability of bank financing, the expected results of operations of businesses acquired by us, our ability to issue debt or additional equity securities, our expectations regarding purchasing shares of our common stock under the existing authorizations, projections of payment of dividends, and the impact of the inquiry initiated by the SEC and any related litigation or additional governmental inquiry or enforcement proceedings. A forward-looking statement is neither a prediction nor a guarantee of future events or circumstances, and those future events or circumstances may not occur. Management believes that these forward-looking statements are reasonable as and when made. However, caution should be taken not to place undue reliance on any such forward-looking statements because such statements speak only as of the date when made. We expressly disclaim any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In addition, forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from our Company's historical experience and our present expectations or projections. These risks and uncertainties include, but are not limited to, those described in Part I, "Item 1A. Risk Factors," and Part II "Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations" in our fiscal 2013 Annual Report filed on Form 10-K, as amended, and elsewhere in this report and those described from time to time in our future reports filed with the Securities and Exchange Commission. Actual results could differ materially from those projected in the forward-looking statements. We expressly disclaim any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

GMCR-C

Contacts

Green Mountain Coffee Roasters, Inc.
Media Contact:
Kristen Mercure, 802-488-2498
kristen.mercure@gmcr.com
or
Investor Contact:
Katie Gilroy, 781-205-7345
katie.gilroy@gmcr.com

http://www.lavazza.com/corporate/opencms

http://www.lavazza.com/corporate/opencms

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Contacts

Green Mountain Coffee Roasters, Inc.
Media Contact:
Kristen Mercure, 802-488-2498
kristen.mercure@gmcr.com
or
Investor Contact:
Katie Gilroy, 781-205-7345
katie.gilroy@gmcr.com