LOS ANGELES--(BUSINESS WIRE)--Shopzilla, Inc., a leading source for connecting buyers and sellers online, today announced the acquisition of Connexity, a pioneer in the programmatic media buying and optimization space.
“Shopzilla is in the business of connecting millions of consumers with retailers and brands, whether it’s on our owned and operated sites, our publisher network, or through Aisle A, our fast-growing audience activation division,” commented Bill Glass, CEO of Shopzilla, Inc. “We have been investing substantially in data science to build out a compelling set of audience segments for advertisers of all types – retailers, brands, and manufacturers. This capacity, combined with Connexity’s programmatic media buying platform, will give Aisle A unprecedented reach to deliver targeted audiences in scale for its marketing partners.”
Shopzilla and Connexity have been partnering for the past year. Shopzilla expects to fully integrate Connexity’s platform into the Aisle A division over the next few months. The entire Connexity team, including its co-founder and CEO, Dave Gross, will be joining the Aisle A team.
Going forward, Aisle A will be uniquely positioned to provide marketers with a unique media approach helping to identify, reach, and convert high value consumers through an audience-centric programmatic solution. The Aisle A audiences, referred to as “Aisles,” will be available exclusively through the platform and the team will be rolling out a new suite of audience centric products in the coming months, including the ability to reach multiple devices in the household with bridged multiscreen targeting.
ABOUT AISLE A
Aisle A, the audience activation division of Shopzilla, specializes in leveraging the power of shopping to create value for brands, manufacturers, and retailers. Powered by proprietary data and premium retail inventory collected from Shopzilla’s portfolio of shopping websites and a premium partner network, Aisle A enables advertisers to reach, engage, and convert wallet ready shoppers that are ready to make their next purchase decision. Aisle A is headquartered in Los Angeles with regional offices in New York, Chicago, and London.
Shopzilla, Inc. is a leading source for connecting buyers and sellers online. Reaching a global audience of over 40 million shoppers each month through both its destination websites and affiliate network, Shopzilla connects shoppers with over 100 million products from tens of thousands of retailers a month. Shopzilla, Inc. manages a premier portfolio of online shopping brands in the US and Europe, consisting of Bizrate, Beso, Shopzilla, Retrevo, TaDa, PrixMoinsCher, and SparDeinGeld, as well as a series of B2B businesses including Bizrate Insights, Shopzilla Publisher Program, and a display and audience targeting division, Aisle A. Headquartered in Los Angeles, CA, the company operates sites and business services in the United States, the United Kingdom, France and Germany. Shopzilla, Inc. is owned by Symphony Technology Group (STG).