NEW YORK--(BUSINESS WIRE)--Cisneros, a global leader in media and entertainment reaching nearly 550 million viewers in more than 100 countries with television, digital, music and consumer products focused on the vibrant Hispanic and Latin markets in the Americas, Europe and Asia, today announced it has formed a strategic partnership with Bungalow Media + Entertainment, LLC, a private integrated entertainment and media company recently founded by media and entertainment executive Robert Friedman.
“With our successful history in television that spans more than five decades, we have established a brand recognized the world over (for its Latin soap operas and dramatic series); and in keeping with our current business plan focused on an aggressive expansion strategy, we are partnering with one of the industry’s most talented minds and dealmakers to ensure our growth in prime markets with great potential for Latin-bases content,” emphasized Adriana Cisneros, CEO of Cisneros. “Our media and entertainment division, Cisneros Media, led by its President Jonathan Blum, looks forward to working closely with Bungalow Media + Entertainment to assess and exploit all viable business opportunities and ventures in the world of entertainment.”
The partnership will develop Spanish- and English-language series and content geared to Latin audiences and identify and channel key strategic relationships for the company, as well as advertiser and branded content partnerships. It will collaborate with Cisneros business units across multiple platforms including television, digital media and live events, working in conjunction with top creative agencies, independent producers, cable networks and global media companies for all regions of the world.
“The Spanish and English speaking markets have become key growth components for media companies and talent in the U.S. and abroad,” said Robert Friedman, CEO, Bungalow Media + Entertainment. “The U.S. Hispanic population has grown almost 50 percent in the last decade and represents avid consumers of both content and consumer products in all forms. As their buying power and influence continues to increase, this partnership creates a great opportunity to deliver great content across platforms including TV, digital, mobile and e-commerce.”
ABOUT CISNEROS: Cisneros, led by its CEO Adriana Cisneros, is one of the largest privately held organizations in the world with holdings and interests in media and entertainment, digital media and telecommunications, consumer products and services, and real estate and tourism development. Cisneros is structured into three corporate divisions: Cisneros Media encompasses broadcast television, cable TV, content production and distribution, music, and beauty pageants; Cisneros Interactive groups all of the digital initiatives, from the leading online and mobile advertising networks covering the Americas and numerous ventures in e-commerce to multiple online properties; and Cisneros Real Estate oversees the development and strategic positioning of the organization’s commercial, industrial and residential properties around the world. For more information, please visit www.cisneros.com
ABOUT BUNGALOW MEDIA + ENTERTAINMENT, LLC: Founded in 2013, Bungalow Entertainment + Media, LLC is an integrated entertainment company that develops, produces and distributes premium content across all media platforms, including television, film, live events and digital and social media. Based in New York City, Bungalow is managed by Robert Friedman, an accomplished media and entertainment executive with more than 30 years’ experience having held senior roles at Radical Media, Classic Media, New Line Cinema, and MTV. Bungalow’s West Coast operations is headed up by veteran Producer Todd Hoffman whose Storied Media Group packages and produces film & TV as well as represents a myriad of franchises including The New York Times, 60 Minutes, New York Magazine and a talent roster including Vince Gilligan (creator of Breaking Bad), Bob Nelson and Stan Chervin writers of Nebraska and Moneyball respectively. Bungalow has established and maintains best of breed partnerships with leading companies including a joint venture with Horizon Media, the fastest growing media company in the world with estimated billings of over $4 billion, for branded content development production and distribution. For more information, please visit www.bungalowentertainment.com.