WOODLAND HILLS, Calif.--(BUSINESS WIRE)--ReachLocal, Inc. (NASDAQ:RLOC), a leader in local online marketing and commerce solutions for small- and medium-sized businesses (SMBs), today released results of a successful digital marketing pilot program with seven Scion dealerships in the San Francisco Region. Targeted paid search, display, and mobile advertising campaigns increased website visits by 200 percent, generated nearly 2,000 new leads, and drove over 28K clickthroughs in a four month period. These results, in addition to strong year-over-year (YOY) sales increases recorded by participating dealerships during the program period, helped convince corporate Scion to co-fund the nationwide rollout of a similar program, so more dealers can benefit from digital marketing.
“Participating dealerships saw an average (YOY) sales increase of 17 percent during the pilot program, with one dealer achieving a 134 percent YOY increase,” said Mary Pham, Scion brand manager at Toyota Motors Sales, U.S.A., Inc. “Working with ReachLocal and Google on this Scion pilot has made me learn about the level of traffic that can be driven to dealer websites with a good solid digital campaign.”
The pilot program, which was backed by Scion at the corporate level, aimed to drive more traffic to regional San Francisco dealer websites and increase leads using Google AdWords. To achieve the desired results, ReachLocal built location-based campaigns for Scion to make sure only the right customers would see the dealers’ ads. By targeting the right audiences, ReachLocal reached only the most engaged and interested users: Visitors arriving from AdWords ads spent the most time on Scion dealers’ websites (compared to organic, direct and referral traffic). ReachLocal also generated 56 percent of participating Scion dealers’ new visitor traffic, in part by making Scion’s ads stand out and occupy more real estate on the search engine results page, leading to additional traffic and clicks.
“We couldn’t be more pleased with the results of this pilot program with Scion,” said Josh Claman, president of ReachLocal. “ReachLocal exists to help SMBs harness the power of digital marketing, and this campaign is proof positive that we are doing just that.”
To learn more about how Scion and ReachLocal worked together to successfully leverage digital marketing, you can download the free case study here.
About ReachLocal, Inc.
ReachLocal, Inc. (NASDAQ: RLOC) develops online marketing and transaction solutions that power local commerce for SMBs, from lead generation and lead conversion to booking and buying. Our global distribution network includes local Internet marketing consultants and service professionals, along with select third-party agencies and resellers throughout Canada, Australia, Austria, Belgium, Brazil, Czech Republic, Germany, Japan, the Netherlands, New Zealand, Poland, Russia, Singapore, Slovakia, the United Kingdom, and the United States. ReachLocal is headquartered in Woodland Hills, Calif. Subscribe to ReachLocal's free newsletter to receive news, tips and other online marketing insights.