LOS ANGELES--(BUSINESS WIRE)--In keeping with the commitment to actively educate and inform today’s PR, IR and communications industries, Business Wire on Wednesday released a new guidance report titled “A Guide for Press Release Optimization.” The paper is a free download and is available now.
The report focuses on the major changes to search algorithms and audience behavior that impact how effective press releases are written and what factors now influence search rankings. In addition to offering a look ahead at SEO and social trends in 2014, the paper provides 10 tips to be used as a reference when crafting a press release.
“In recent years we have seen many press releases more focused on SEO-keywords and strategically placed links — at the expense of quality content. Our new research report provides a welcome path for PR practitioners to return their focus on quality writing. Well-written press releases with engaging multimedia content continue to be among the most powerful and cost-effective communications tools available. We are thrilled to see that quality writing and quality content are at the top of PR best-practices for SEO in 2014,” said Tom Becktold, senior vice president of marketing for Business Wire.
The guidance report details some of the biggest news discovery changes in more than a decade made by Google, including how links are treated in a press release, how quality content is ranked and the transition from a keyword-based, Boolean search, to what is referred to as a semantic search: mobile-friendly speech queries.
The Business Wire guidance report tips include:
- How to research and learn the behaviors of key constituents
- Complete overview of the latest algorithms, and how to benefit from these updates
- Recommended press release layout improvements
- How to properly use links
- What you need to know about press release keywords and keyphrases
- The importance of high quality content
- The role multimedia plays in increasing discovery and action in 2014
- How to use social media strategically
- Using a responsive design webpage for mobile
- How to choose the proper news distribution method
To download this free guide in its entirety, visit http://go.businesswire.com/guide-to-press-release-optimization
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About Business Wire
Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Investor relations, public relations, public policy and marketing professionals rely on Business Wire to accurately distribute market-moving news and multimedia, host online newsrooms and IR websites, build content marketing platforms, generate social engagements and provide audience analysis that improves interaction with specified target markets. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented simultaneous NX Network. Business Wire has 32 offices worldwide to securely meet the varying needs of communications professionals and news consumers.