ATLANTA--(BUSINESS WIRE)--Sionic Mobile, an mCommerce company providing mobile gifting, payments and rewards, named William “Bill” Lamar, Jr., to its board of directors. Lamar brings more than 32 years of executive expertise in the quick service restaurant (QSR), package goods and transportation industries to the Sionic Mobile board.
Most recently, Lamar was chief marketing officer of McDonald’s USA, the world's leading global foodservice retailer, where he was responsible for marketing, marketing research, advertising and new product development for its nearly 14,000 restaurants. Under his leadership, his team introduced the greatest number of successful new products in McDonald’s history, increased market share and launched the “i’m lovin’ it™” campaign within the U.S., leading to McDonald’s being recognized as “Marketer of the Year” by Advertising Age magazine in 2004.
“Bill’s extensive marketing experience will be an invaluable asset, complementing Sionic Mobile’s team of retail and mobile experts, and solidifying the future growth and expansion of the ION mobile commerce platform,” said Ronald Herman, CEO of Sionic Mobile. “His unparalleled background and extensive marketing knowledge give Sionic Mobile a competitive advantage and will be integral to our continued success.”
Prior to McDonald’s USA, Lamar was vice president of Burrell Advertising, brand manager at the Quaker Oats Company, and also managed the Hawaii business for United Airlines. Additionally, Lamar was named one of the most powerful African Americans in corporate America by Black Enterprise magazine, and is a sought-after speaker and industry panelist.
“I am pleased to join Sionic Mobile’s Board of Directors,” said Lamar. “Merchants understand that reaching consumers via mobile devices is critical to future success. I believe Sionic Mobile’s innovative approach to mobile gifting, low-cost payments and instant rewards is one of the first that truly emphasizes the customer experience, while exceeding merchants’ expectations. I look forward to working with the team to take ION to the next level.”
“A strong board of directors is critical to Sionic Mobile’s growth,” Herman explained. “Expanding our board to include an executive with Bill’s leadership expertise adds a deeper layer of business management experience and strength to the composition of our board.”
In addition to his position on Sionic Mobile’s board, Lamar is also on the Board of Directors of Del Frisco’s Restaurant Group, Chairman elect of the 100 Black Men of Atlanta, and Chairman of the Atlanta Football Classic. Lamar is a graduate of University of Illinois at Chicago, and the J.L. Kellogg School of Management at Northwestern University.
About Sionic Mobile
Atlanta-based Sionic Mobile is an mCommerce company utilizing mobile devices and the cloud to connect merchants with nearby, ready-to-spend consumers. The company is the maker and provider of ION -- the first, fully digital mobile marketing, gifting, payment and loyalty rewards app for phones and tablets. ION Loyalty® for merchants cuts credit card fees by up to 75% or more, helps increase traffic and high-margin sales and instantly thanks good customers for their repeat business. ION Rewards® gives consumers 3% free fuel and rewards them up to 2% at checkout every time they pay with their phones at any ION merchant. The free apps support iOS and most Android devices.