Fitbit Partners with Tory Burch to Develop Fitbit Flex Accessories Collection

A Super-Chic Solution for Everyday Fitness Tracking

2014 International CES

LAS VEGAS--()--CES – Fitbit, Inc., the leader in the fast-growing Connected Health and Fitness category, today announced a relationship with Tory Burch to develop a collection of stylish accessory wristbands and necklaces for Fitbit Flex™. The Tory Burch for Fitbit accessories collection will include pendants, bracelets and wristbands designed to hold the Fitbit Flex tracker, transforming the activity tracker into a super-chic accessory for work or weekend, day or evening.

“The fusion of fashion into technology will be an important part of the widespread adoption of wearable technologies, like Fitbit products,” said James Park, CEO and Co-Founder of Fitbit. “From the beginning, our success has come not only from offering innovative technology, but from our attention to design, taking into consideration that one-size does not fit all – so partnering with Tory Burch makes perfect sense. We are thrilled to give our users another way to stay active and show off their style at the same time.”

First announced at the 2013 Consumer Electronics Show (CES), the Fitbit Flex wireless activity and sleep-tracking wristband tracks steps taken, distance travelled, calories burned, active minutes and sleep, while syncing wirelessly via Bluetooth 4.0 to leading iOS and Android devices. Fitbit’s motivational and online tools let users support and inspire each other to lead healthier, more active lives.

Fitbit® trackers have consistently been the No. 1 selling devices within the Fitness Technology category (Amazon published rankings). In addition, Fitbit has the top downloaded app for connected fitness devices on the Apple iTunes store and the Google Play store.

The Tory Burch for Fitbit accessories collection is expected to be available in Spring 2014 through Fitbit.com and ToryBurch.com. All accessories will work with Fitbit Flex trackers, sold separately ($99.95) on Fitbit.com and at major retailers.

Please come by the Fitbit CES booth (LVCC, South Hall 2 - #26307) to explore the entire Fitbit line of health and fitness products.

About Tory Burch

Tory Burch is an American lifestyle brand that embodies the personal style and sensibility of its CEO and designer, Tory Burch. Launched in February 2004, the collection, known for color, print and eclectic details, includes ready-to-wear, shoes, handbags, accessories, and fragrance and beauty. There are more than 100 Tory Burch boutiques across North America, Europe, the Middle East, Latin America and Asia, and the brand is available at over 1,000 department and specialty stores worldwide and toryburch.com.

About Fitbit

Fitbit designs products and experiences that track everyday health and fitness, empowering and inspiring people to lead healthier, more active lives. As the leader in the fast-growing Connected Health & Fitness category, Fitbit’s diverse line of award-winning products includes the Fitbit Force and Fitbit Flex wristbands, Fitbit Zip and Fitbit One activity trackers, as well as the Fitbit Aria Wi-Fi Smart Scale. Fitbit products are carried in more than 20,000 North American retail stores, 30,000 stores around the globe, and sold internationally in 27 countries across Asia and Europe. Headquartered in San Francisco, Fitbit is privately held and funded by Foundry Group, Qualcomm Ventures, SAP Ventures, Softbank Capital, SoftTech VC and True Ventures. Fitbit®, Fitbit Flex™, Fitbit Force™, Fitbit One®, Fitbit Zip® and Aria® are trademarks or registered trademarks of Fitbit, Inc. in the United States and other countries. All other company, product names are trademarks or registered trademarks of their rightful owners.

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Contacts

Fitbit PR
Stephna May, 415-367-4102
pr@fitbit.com
or
Tory Burch PR
Frances Pennington
VP Global PR & Brand Communications
fpennington@toryburch.com

Fitbit Partners with Tory Burch to Develop Fitbit Flex Accessories Collection (Graphic: Business Wire)

Fitbit Partners with Tory Burch to Develop Fitbit Flex Accessories Collection (Graphic: Business Wire)

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Fitbit Partners with Tory Burch to Develop Fitbit Flex Accessories Collection

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Contacts

Fitbit PR
Stephna May, 415-367-4102
pr@fitbit.com
or
Tory Burch PR
Frances Pennington
VP Global PR & Brand Communications
fpennington@toryburch.com