MEIZU Offers Simple, Easy Smartphone Experience as Alternative for U.S. Consumers at Consumer Electronics Show

U.S. Debut Offers Substitute for People Who See Smartphones to Be Too Complex

2014 International CES

LAS VEGAS--()--MEIZU, a Chinese smartphone pioneer, today introduced a unique mobile experience making smartphone use more simple, easy and affordable for U.S. consumers at the Consumer Electronics Show (CES) in Las Vegas, United States. Visitors to CES Booth LVH#51001 will be able to see MEIZU’s distinct user-friendly smartphone, which combines an advanced high-definition big-screen with an easy-to-use interface that can easily be navigated with one hand.

“In the North American market, many of the largest smartphone brands have raced to introduce increasingly complex features that can intimidate people who are just beginning to consider a smartphone purchase,” said MEIZU CEO Aber Bai. “These people are seeking an alternative that combines the elegance and functionality of today’s smartphones with a friendly, fun experience along with consumer-friendly pricing, which creates a tremendous opportunity for a player like MEIZU in the U.S. market.”

Created for the Dreamer

“United States, and especially Silicon Valley, is the birthplace of various advanced technologies,” further stated MEIZU founder, chairman and chief architect Jack Wong. “I’m aspiring to build MEIZU’s presence in Silicon Valley to achieve technological perfection in our smartphones. In the meantime, a fair competition with leading global companies will be beneficial to MEIZU and the consumer as well.”

Based on the theme and reflecting on the spirit of MEIZU, “Created for the Dreamer,” MEIZU will offer demonstrations of its MX3 smartphone at CES to highlight its unique FLYME 3.0 adaptation of the Android operating system. This adaptation, which offers a simplified user-friendly experience, presents a preview of the phone that MEIZU plans to introduce into the U.S. market in Q3 of 2014.

Patented Technologies and the Most Advanced Chipset in a Slender, Elegant Phone

The MEIZU MX3 provides a state-of-the-art 5.1-inch high-definition screen combined in a super-narrow 2.90mm bezel, resulting in a large, brilliant screen within a light, slender, visually stunning package. The combination of a large screen and slender-rounded design ensures the MEIZU MX3 delivers an excellent one-handed experience usually limited to phones with smaller screens.

In addition, the MEIZU MX3 features the most advanced chipset available, the Exynos 5 octa-core processor, which combines the power-saving ARM Cortex™-A7 core and a powerful core Cortex™-A15 to ensure both high-processing performance and long battery life. The MX3 also includes a 2GB of RAM, along with a patented antenna that delivers strong, reliable 3G, Wi-Fi and GPS signals reception.

MEIZU’s CES booth will also showcase the smartphone’s premium audio features along with a powerful, camera that delivers clear, consistently sharp photographs that are easy to capture with just one click of the phone.

MEIZU continues to refine its newest smartphone model that will be introduced into the U.S. market in Q3 of 2014.

About MEIZU

Established in 2003 and headquartered in Zhuhai, China, MEIZU Technology Co., Ltd. expanded into the smartphone market in 2006 and has been committed to developing high-end smartphones ever since. Based on a business philosophy and commitment to pursue perfection and long-term development, MEIZU remains laser focused on developing innovative and user-friendly smartphones for consumers. With more than 1,000 employees and 600 retail stores as well as 100 patents in China, the company has built a global presence in Hong Kong, Israel, Russia, Saudi Arabia and Ukraine.

MEIZU products have earned a wide range of awards dating back to its beginnings offering an MP3 player in China to emerge as a bellwether in the Chinese smartphone industry. Additional information on MEIZU smartphones is available at http://en.meizu.com/.

Contacts

The Hoffman Agency
Jane Wang, 650-556-4775
jawang@hoffman.com
Scott VanSickle, 408-975-3084
svansickle@hoffman.com
or
MEIZU
Sierra Ma, (852) 6711-8909
sierrama@meizu.com.hk
Durand Yue, (852) 6890-7956
durandyue@meizu.com.hk

Release Summary

MEIZU Offers Simple, Easy Smartphone Experience as Alternative for U.S. Consumers at Consumer Electronics Show; U.S. Debut Offers Substitute for People Who See Smartphones to Be Too Complex

Sharing

Contacts

The Hoffman Agency
Jane Wang, 650-556-4775
jawang@hoffman.com
Scott VanSickle, 408-975-3084
svansickle@hoffman.com
or
MEIZU
Sierra Ma, (852) 6711-8909
sierrama@meizu.com.hk
Durand Yue, (852) 6890-7956
durandyue@meizu.com.hk