Lo-Cal Drink Mixer Company, Skimpy Mixers Announces Product Launch and Social Media Collaboration with Fashionista and Reality Star Courtney Kerr During the Company’s Promotional Launch

DALLAS--()--Skimpy Mixers, a new lo-cal drink mixer created by women entrepreneurs and best friends announced their product launch during the 2013 Holiday season. Skimpy Mixers will be available through the New Year at select Walmart retail locations nationwide. The lo-cal mixers created to blend with your favorite alcohol are made with real fruit juices, are low in calories as well as sugar content, and taste great.

Fashion blogger and “Courtney Loves Dallas” reality star, Courtney Kerr will be involved in the company’s social media platform and will collaborate for a limited time with the marketing development of the brand during the company’s promotional launch campaign in January while the product is available through the New Year at select Walmart retail locations nationwide.

In a growing market of lo-cal drink mixers, Skimpy Mixers brand stands out as the first liquid-based, real fruit juice drink mixer that is low in calories and sugar that tastes great. Courtney Kerr’s sassy personality and innovative style, perfectly resonates Skimpy Mixers contemporary customer. “We are thrilled to align Skimpy Mixers with such an outspoken and larger than life personality, we welcome Courtney into our brand and look forward to capturing her energy and creativity and translating it into our marketing campaign,” said Skimpy Mixers Vice-President and Co-Founder Krista LaMothe.

With a variety of flavors: Orange, Pineapple, Berry lemonade, Skimpy Margarita and Sweet and Sour, each with only 15-40 calories per serving and no more than 7 grams of sugar, Skimpy Mixers, “Like my LBD (Little black dress) goes great at any occasion,” said Kerr. The mixers are fun and are easily spotted on store shelves or at a party with their fashionable, signature, black and white, Zebra-print bottle sleeves. Like Skimpy Mixers, every woman needs a little something animal print as an accessory in her wardrobe.

For more information on Where to Buy, Skimpy Mixers photos, and Skimpy Mixers story visit www.skimpymixers.com or find them on Facebook, Twitter @SkimpyMixers, Instagram, VINE and Pinterest.

Contacts

Skimpy Mixers
Lisa Endicott, 214-526-3848, ext. 2
lisa@endicottpr.com

Lo-Cal Drink Mixer Company, Skimpy Mixers Announces Product Launch and Social Media Collaboration with Fashionista and Reality Star Courtney Kerr During the Company's Promotional Launch (Photo: Business Wire)

Lo-Cal Drink Mixer Company, Skimpy Mixers Announces Product Launch and Social Media Collaboration with Fashionista and Reality Star Courtney Kerr During the Company's Promotional Launch (Photo: Business Wire)

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Contacts

Skimpy Mixers
Lisa Endicott, 214-526-3848, ext. 2
lisa@endicottpr.com