APPENZELL, Switzerland--(BUSINESS WIRE)--www.gmc.net: GMC Software Technology (GMC), the award-winning leader in customer communications management (CCM) and output management, announces that it has been included by Gartner Inc. in the first Magic Quadrant for Customer Communication Management1. This report evaluated 15 vendors that met the inclusion criteria.
CCM software enables organizations to create, personalize and deliver communications to customers more effectively via any output channel. A customer communications management (CCM) strategy aims to improve an organization's creation, delivery, storage, and retrieval of outbound and interactive communications with its customers.
According to Gartner, the decision to “publish a Magic Quadrant on this topic reflects the CCM software market's growth and crucial role in the creation of highly personalized multimedia communications. We [Gartner] estimate that this market represents approximately $800 million worldwide, as measured in total software provider revenue in 2013. We [Gartner] forecast that this figure will grow to more than $1 billion by 2016, with a compound annual growth rate of 11%.”
“We are very proud to be included in Gartner’s first ever Magic Quadrant on Customer Communications Management Software,” said Henri Dura, CEO, GMC Software Technology. “GMC’s solutions have been developed based on a solid foundation of 20 years’ experience and will enable us to execute on our vision for the future communication output.”
“Neopost understands the recipe for success when onboarding new companies and has a very clear strategy for GMC – let passionate and customer committed people continue delivering with autonomy,” continues Dura. “As a proof of it, our revenues in CCM were up 20% organically over the first 9 months of 2013.”
“Our aim is to continue to bring innovation to and continue to “shake up” the CCM market to enable our clients to deliver the best customer experience,” concludes Dura.
1 Gartner “Magic Quadrant for Customer Communication Management” by Karen M. Shegda, Kenneth Chin, Pete Basiliere, 26 November, 2013
Notes to editor
1. Chairman Dr René Müller’s early vision 20 years ago with the print-only solution PrintNet™ provided the foundation for the future vision of dynamic communication that GMC Software Technology embraces today. In 2012 GMC was acquired by Neopost.
2. GMC Inspire™, its flagship platform, is an enterprise communication platform that enables an organization to consistently deliver relevant personalized messages, at the right time through the preferred channel. By offering the end customer the choice, it encourages loyalty born out of a good customer experience. This intelligent use of communications has enabled GMC clients to build loyalty that lasts, while driving down costs and reaching new markets and customers. GMC helps thousands of clients worldwide across the banking, insurance, retail, business services, telco/utilities and healthcare industries gain customer insight to improve the customer experience by getting communications to market 70% faster, improves operational efficiencies by more than 50%, and expands business services for more lucrative opportunities.
3. Gartner does not endorse any vendor product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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