LOS ANGELES--(BUSINESS WIRE)--wet n wild (www.wnwbeauty.com) and their iconic Global Beauty Ambassador, eight-time Grammy award-winning artist, Fergie, had a big reason to celebrate last Thursday night! Together with Walgreens, they made an incredible $50,000 donation to amfAR amidst a plethora of celebrity and industry attendees at an exclusive party held at New York City Meatpacking District hotspot, Tao Downtown. The amazing event was the pop star’s first public appearance since welcoming her first child, Axl Jack Duhamel, this past August.
Longtime supporter of amfAR, the American foundation for AIDS research, Fergie and wet n wild collaborated this year in curating her Perfect Pout Lip Color in V.I.Pink for the cause. As part of her Fergie CenterStage Collection sold exclusively at Walgreens, the three parties pledged to donate $0.50 from each sale of her lipstick to amfAR. They proudly presented the foundation with a check totaling over $50,000 at the bash.
“wet n wild, Walgreens, and I have been working on a ton of projects in the past year, and I couldn’t have better partners here tonight to celebrate our latest initiative: our collective support of amfAR, a foundation dedicated to ending the global AIDS epidemic,” Fergie said. “It all started with my Walgreens-exclusive cosmetic line. wet n wild and I created my Fergie Perfect Pout Lip Color in V.I.Pink for this cause that’s near and dear to me. This partnership has lead to raising tens of thousands of dollars to this most worthy cause. What better reason to party?”
“wet n wild and Walgreens are both dedicated to being #1 in beauty and improving lives through philanthropy,” said Bill George, President of wet n wild. “wet n wild gives confidence to millions around the world by delivery amazing fashion all women can afford. Walgreens lives it every day in their ‘Happy & Healthy’ promise that has lead to key strides in HIV/AIDS research. Together, we want to ensure all women, regardless of their economic status, can be as beautiful as they want to be – in mind and body. And we’re not stopping here. Our amfAR initiative is just one of many where wet n wild, Fergie, and Walgreens’ goals align. It’s great to be celebrating what we’ve achieved, but more importantly, we’re most excited for what’s on the horizon.”
“Walgreens has enjoyed collaborating with wet n wild and was thrilled to participate in this initiative to help support the amfAR organization,” said Shannon Curtin, group vice president for beauty and personal care at Walgreens. “This collaboration reflected our efforts to build awareness and raise funding to continue research, and help people get, stay and live well.”
Fergie and wet n wild have been partners since announcing her as the global beauty ambassador in March 2012, and the charitable initiative kicked off with Fergie’s appearance on Good Morning America in March earlier this year. Fergie was then honored at the third annual amfAR Inspiration Gala in Brazil in April, during which she received the amfAR Piaget Award of Inspiration.
About wet n wild®
For over 30 years, wet n wild has kept its promise to be the trusted beauty destination for women, inclusive of all age, ethnicity, skin color, and economic status. As trendsetters in color and leaders in package design, no other brand delivers a better product for a better price. A division of Markwins Beauty Products located in the heart of Los Angeles, California, wet n wild continues to be the top-selling value brand in North America by balancing accessibility and quality – giving women the confidence and freedom to express themselves. The Fergie CenterStage Collection by wet n wild was carefully-crafted to cater to women with a diversity of skin tones and preferences to experiment with color. Fergie, the creative force behind the collection's signature fashion-forward yet accessible style, spearheaded the line's inception to deliver luxurious, yet affordable products to her fans. Every item is personally-inspired, hand-selected, tested for performance, and named by Fergie and her creative vision.
As the nation's largest drugstore chain with fiscal 2013 sales of $72 billion, Walgreens (www.walgreens.com) vision is to be the first choice in health and daily living for everyone in America, and beyond. Each day, Walgreens provides more than 6 million customers the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice in communities across America. Walgreens scope of pharmacy services includes retail, specialty, infusion, medical facility and mail service, along with respiratory services. These services improve health outcomes and lower costs for payers including employers, managed care organizations, health systems, pharmacy benefit managers and the public sector. The company operates 8,131 drugstores in all 50 states, the District of Columbia and Puerto Rico. Take Care Health Systems is a Walgreens subsidiary that is the largest and most comprehensive manager of worksite health and wellness centers and in-store convenient care clinics, with more than 750 locations throughout the country.
amfAR, The Foundation for AIDS Research, is one of the world’s leading nonprofit organizations dedicated to the support of AIDS research, HIV prevention, treatment education, and the advocacy of sound AIDS-related public policy. Since 1985, amfAR has invested more than $366 million in its programs and has awarded grants to more than 2,000 research teams worldwide.