SEATTLE--(BUSINESS WIRE)--POSSIBLE, a WPP Digital company, is excited to announce several new additions and promotions to the agency’s global leadership team. Each of these appointments reflects POSSIBLE’s continued focus on driving insights for clients, digital innovation, and world-class work. They come on the heels of several new business wins, including clients like Elavon, Microsoft, AT&T, Gillette, and InterContinental Hotels Group.
“I look for leaders who understand how our industry is evolving,” said POSSIBLE CEO Shane Atchison. “Each of these people has a deep understanding of our industry and what keeps our clients up at night. They also do more than just anticipate change – they embrace it for the positive. That common quality makes them a strong cultural fit for the agency we are building together.”
In the past few months, POSSIBLE has been lucky to hire or promote:
Jason Burby, President of the Americas
With 20+ years experience in digital strategy, Jason will now oversee collaboration and long-term planning across the Americas. To date, he has led POSSIBLE as Chief Performance Marketing Officer and will continue to hold this role globally. As a thought leader in data analytics, Jason is the prime candidate to collaborate with clients at the highest level – ensuring their strategy is informed by marketing sciences and creative.
Chien-Wen Tong, Global CMO
Previously a WPP MBA Fellow, Chien-Wen’s enthusiasm for new technology is matched by a deep understanding of business strategy and brand planning. She has extensive experience in marketing and advertising – most recently working for MEC, OglivyOne, and JWT – and often tapped by CNBC to speak on various broadcast panel discussions as an industry expert. Based in London, she will lead all of POSSIBLE’s future PR & communications.
John Sutherby, Global CTO
John has worked in digital since its inception. He has 25+ years of experience in technology, notably as Global CTO for AKQA, and most recently as Director of Global Digital Technology for GSK. He is an expert on e-commerce, content management, and mobile platforms. His vision will ensure POSSIBLE’s continued technical prowess and seamless execution of great ideas.
Thomas Stelter, VP of Emerging Solutions
With a long history in digital strategy and product management, Thomas began his career as a Global Telecommunications Specialist for the US Marines and went on to lead 1st generation, cloud-based procurement platforms for companies like AOL, Office Depot and Hilton. In this newly created role, Thomas will help POSSIBLE aggressively exploit the potential of new digital platforms. At the onset, he will focus almost exclusively on LinkedIn and Amazon.
Gus Weigel, CFO of the Americas
Gus has over 20+ years experience in Finance and Accounting. As former CFO for POSSIBLE Seattle, he has done an outstanding job of leading the finance, operations, and resourcing functions within our agency. Gus is revered for his mad math skills, ability to partner, and legendary sense of humor. His in-depth operational experience and leadership skills will be an asset to the region moving forward.
“I want POSSIBLE to be known for doing the best work and for being the best place to work,” said Atchison “These hires embody our values as an agency and are key to realizing that vision.”
POSSIBLE is a creative agency that cares about results. We back up every idea with real-world insights to create work that makes a difference—and makes a measurable impact.
On paper, POSSIBLE is 25 offices spanning five continents. In practice, we are 1,100+ people offering local expertise to some of the world’s most dynamic brands. These include Microsoft, P & G, Starwood Hotels and Resorts Worldwide, The Bill & Melinda Gates Foundation, AT&T and Coca-Cola. POSSIBLE is part of WPP Digital; for more information, visit www.POSSIBLE.com, or follow us on Twitter @POSSIBLE, on Facebook.com/POSSIBLE and LinkedIn.com/company/POSSIBLE.