NEW YORK--(BUSINESS WIRE)--Michael E. Kassan, Chairman and CEO of MediaLink, announced today that Dee Salomon, Senior Vice President at MediaLink, would add the title of CMO (Chief Marketing Officer), effective immediately.
As CMO Salomon will work with the entire MediaLink team helping to develop brand strategy, go to market strategy and other aspects of business acceleration for clients across the MediaLink portfolio. Salomon will continue to advise a number of MediaLink clients as well as continue to develop thought leadership in the rapidly developing field of technology enhanced content, or 'content tech'. Additionally she will continue to build on events like the successful TechTalk series at the Cannes Lions Festival of Creativity and Spikes Asia, where content and content-tech companies come together with the wider advertising and marketing community.
“It has been close to five years since Dee joined MediaLink,” Kassan said, “and in that time she has been a key component of our transition from a boutique consulting firm to a leading consultancy helping navigate the intersection of media and technology for leading media companies, brand owners, media technology and infrastructure companies. The new role of CMO will ensure that our brand and services will continue to be represented in a way that reflects the evolution of our business and benefits our clients derive.”
“Dee’s approach to marketing solutions combines strategy and creativity with operational pragmatism,” said Wenda Harris Millard, MediaLink’s President and COO. “It works for our clients, and we’re delighted to have some of Dee’s time focused on our own marketing now.”
“In the last 24 months MediaLink has begun to operate at a scale where we are now developing major initiatives to support our clients and collaborating at the world's most important marketing and technology events including CES, Cannes, Advertising Week and Spikes Asia,” said Dee Salomon. “I am thrilled to work with Wenda and Michael in this new role as we expand these initiatives, to continue to grow the business by crafting and executing strategy that delivers industry leading results for our clients.”
MediaLink is a leading strategic advisory and business development firm, provides critical counsel and direction to the media, marketing and entertainment industries and to companies and investors that interact with those sectors.