Charles & Colvard Forever Brilliant® Moissanite Collection Now Available at Helzberg.com

Partnership Targeted to Provide Sales Opportunity and Increase Awareness for The World’s Most Brilliant Gem®

MORRISVILLE, N.C.--()--Charles & Colvard, Ltd. (NASDAQ:CTHR), the exclusive global supplier of the Forever Brilliant® moissanite gem, has entered into a distribution agreement with Helzberg Diamonds, a Berkshire Hathaway Company and one of the oldest and largest retail and online jewelry stores, to directly supply Forever Brilliant® moissanite fine jewelry in 14-karat gold to the retailer’s e-commerce site.

“We are excited to announce our partnership with one of the largest U.S. jewelry retailers, Helzberg Diamonds, especially as Charles & Colvard’s continues to expand channel offerings and increase consumer awareness of moissanite in time for the all-important holiday season,” said Randy N. McCullough, CEO at Charles & Colvard. “For more than 90 years, Helzberg has provided customers with superior service and high-quality jewelry, and the availability of Forever Brilliant® moissanite in their online store is a testament to the growing excitement for our proprietary gemstone.”

“We are very pleased to bring Forever Brilliant® moissanite jewelry to Helzberg’s online customers, said Steve Larkin, COO of Charles & Colvard. This partnership between Charles & Colvard and Helzberg is designed to increase consumer access to moissanite. We believe this is the perfect opportunity to build awareness of our finest brand of moissanite, Forever Brilliant®. We look forward to bringing our proprietary Forever Brilliant gem to the many Helzberg consumers and satisfying their demand for beautiful 14-karat gold Forever Brilliant® moissanite stud earrings, solitaire rings, bridal, and fashion fine jewelry through Helzberg’s online store.”

More information about the entire Charles & Colvard moissanite line is available at www.charlesandcolvard.com.

About Helzberg Diamonds:

Helzberg Diamonds was founded over 90 years ago, and since day one we've dedicated ourselves to delighting our customers with superior service and high-quality jewelry. That's because we understand how special it is to buy fine jewelry - and we want you to treasure the experience for years to come. For more information, please visit www.helzberg.com.

About Charles & Colvard:

Charles & Colvard, Ltd., based in the Research Triangle Park area of North Carolina, is the global sole source of moissanite, a unique, near-colorless created gemstone that is distinct from other gemstones and jewels based on its exceptional fire, brilliance, luster, durability, and rarity. Charles & Colvard Created Moissanite® and Forever Brilliant® are currently incorporated into fine jewelry sold through domestic and international retailers and other sales channels. Charles & Colvard, Ltd.’s common stock is listed on the NASDAQ Global Select Market under the symbol “CTHR.” For more information, please visit www.charlesandcolvard.com.

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Statements expressing expectations regarding our future and projections relating to products, sales, revenues, and earnings are typical of such statements and are made under the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, but are not limited to, statements about our plans, objectives, representations, and contentions and are not historical facts and typically are identified by use of terms such as “may,” “will,” “should,” “could,” “expect,” “plan,” “anticipate,” “believe,” “estimate,” “predict,” “continue,” and similar words, although some forward-looking statements are expressed differently.

All forward-looking statements are subject to the risks and uncertainties inherent in predicting the future. You should be aware that although the forward-looking statements included herein represent management’s current judgment and expectations, our actual results may differ materially from those projected, stated, or implied in these forward-looking statements as a result of many factors including, but not limited to, our dependence on consumer acceptance and growth of sales of our products resulting from our strategic initiatives; dependence on a limited number of customers; our ability to fulfill orders on a timely basis; the financial condition of our major customers; dependence on Cree, Inc. as the sole current supplier of the raw material; our current wholesale customers’ potential perception of us as a competitor in the finished jewelry business; intense competition in the worldwide jewelry industry; general economic and market conditions, including the current economic environment; risks of conducting business in foreign countries; the pricing of precious metals, which is beyond our control; the potential impact of seasonality on our business; our ability to protect our intellectual property; the risk of a failure of our information technology infrastructure to protect confidential information and prevent security breaches; possible adverse effects of governmental regulation and oversight; and the failure to evaluate and integrate strategic opportunities, in addition to the other risks and uncertainties described in our filings with the Securities and Exchange Commission, or the SEC, including our Annual Report on Form 10-K for the fiscal year ended December 31, 2012 and subsequent reports filed with the SEC. Forward-looking statements speak only as of the date they are made. We undertake no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur except as required by the federal securities laws, and you are urged to review and consider disclosures that we make in the reports that we file with the SEC that discuss other factors relevant to our business.

Contacts

Public Relations:
Dian Griesel Int’l.
Susan Forman, Laura Radocaj
212-825-3210
or
Investor Relations:
Taglich Brothers, Inc.
Christopher Schreiber, 212-661-6886

Release Summary

Charles & Colvard's Forever Brilliant Moissanite is now available at Herzberg.com, providing consumers increased access to moissanite through one of the oldest and largest retail and online jewelers.

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Contacts

Public Relations:
Dian Griesel Int’l.
Susan Forman, Laura Radocaj
212-825-3210
or
Investor Relations:
Taglich Brothers, Inc.
Christopher Schreiber, 212-661-6886