SANTA MONICA, Calif.--(BUSINESS WIRE)--Interpret, a leading entertainment, media and technology market research firm, today announced new findings from GameByte®, its syndicated semi-annual study of gamers in ten countries. The latest data (collected in late October) reveals that across key video game markets, the PlayStation 4 leads purchase interest by a significant margin.
The lead is especially strong in Europe and Japan, but even in the US and UK, where the Xbox 360 enjoyed a comfortable lead over the PS3 during the seventh generation, more gamers are now interested in purchasing a PS4 than an Xbox One. The healthy interest in Russia and South Korea for both consoles signals positive trends for console market expansion.
“On the eve of the PS4 launch, Sony’s clear messaging and early tradeshow successes continue to carry momentum,” commented Yuanzhe (Michael) Cai, SVP of Research at Interpret. “However, when we look outside of the US and UK, the Xbox One actually has a slight edge at attracting buyers who don’t belong to the Xbox ecosystem during the current generation; in other words a larger percentage of people intending to buy the Xbox One do not already own an Xbox 360.”
Interpret plans to roll out in-depth Gamebyte® Wave 3 reports in early 2014, which cover market sizes and gaming attitude and behavior in each territory across all gaming platforms and business models.
About GameByte®
Gamebyte® is a syndicated study designed to understand cross-platform digital gaming adoption and behavior in key global markets. Conducted twice a year, it includes market and revenue sizing as well as attitude and behavior data for a variety of digital gaming business models for consoles, mobile devices and PCs, including downloadable game apps and in-app purchases, subscription MMOs, freemium online games, downloadable content (DLC) on consoles, casual games, and social games. Kids 6-12 and teens/adults 13+ are included in the sample, and countries covered include US, UK, France, Germany, China, Japan, Brazil, Australia, South Korea and Russia. GameByte® is available as a subscription, or you can purchase individual data modules or reports.
About Interpret LLC
Interpret is a leading cross-media market research firm. The company applies proprietary, cutting-edge methodologies and extensive category knowledge to help clients plan, test, and measure business strategies in the fast-evolving media landscape. Interpret’s unique combination of syndicated measurement products and custom market research services provides a common language across media for the key stakeholders of the digital age. www.interpretllc.com.
