NEW YORK--(BUSINESS WIRE)--Today, designer Cynthia Rowley and Birchbox, the company that offers customers a personalized way to discover the best in beauty, grooming and lifestyle, announce an exciting new partnership to launch Cynthia Rowley Beauty. Cynthia Rowley has previously worked with Birchbox as the company’s first guest curator in July 2011, selecting her favorite products in a limited edition box exclusively for Birchbox subscribers.
Cynthia Rowley Beauty was inspired by Rowley’s personal quest to create products that were long-lasting and easy to use, to solve her own cosmetic needs-- and in turn her customer’s needs. The collection, consisting of three spotlight products, focuses on ideal formulas and applications. The Liquid Eyeliner, which will be an ongoing fixture in the collection, is sustainable and refined-- the 12-hour liner glides on smooth with its precise tip leaving an elegant matte touch. There are two limited edition products within the collection, an Eye Shadow Palette which features five silky shadows in hues found in Rowley’s current ready to wear collection, such as Clove, Sugarplum, Mink, and Champagne; and a black and gold cotton cosmetic bag that serves as a canvas to display one of Cynthia’s most celebrated prints. Products will be sold exclusively on Birchbox.com as well as at select Cynthia Rowley store locations-- retailing individually from $15-$24.
“Launching Cynthia Rowley Beauty with Birchbox was a natural next step for the company as we continue to grow into a global lifestyle brand,” says Cynthia Rowley. “We decided to enter the beauty market through the successful online medium we used to launch eyewear this past summer, it disrupts the traditional beauty distribution model and engages our customers.”
“When it comes to beauty and style, Cynthia Rowley constantly inspires us as both a celebrated designer and entrepreneur,” said Katia Beauchamp, Birchbox, Co-Founder and Co-CEO. “Her designs translate perfectly to beauty, and we are thrilled to be the selected retailer of her new line of innovative products.”
Cynthia Rowley Liquid Eyeliner
Available Shades: Black Ink, Brown
Ink
Price: $18
Cynthia Rowley Eye Shadow Palette - No.1 *LIMITED EDITION
Contains
shades: Clove, Sugarplum, Patina, Mink, Champagne
Price $24
Cynthia Rowley Gilded Canvas Bag *LIMITED EDITION
Price: $15
Cynthia Rowley Beauty will be available for pre-order on November 5, 2013 exclusively on Birchbox.com. In celebration of the launch, customers can purchase a limited edition collection containing the liquid eyeliner, the eye shadow palette, and the cosmetic bag for $42 (retail value $57), while supplies last. Visit http://www.birchbox.com/cynthiarowleybeauty for more information.
Press samples will be available upon request.
About Birchbox
Launched in 2010, Birchbox is the leading global discovery retail company for both men and women. Birchbox redefines the retail process by offering consumers a personalized way to discover, learn about and purchase the best beauty, grooming and lifestyle products. With more than 400,000 members, Birchbox users enjoy first-touch experiences with new products each month and exclusive access to expert editorial content to help them get the most out of each item. Additionally, through Birchbox’s online store, customers can shop a handpicked selection of full-sized products from more than 500 top brands such as Lancôme, Laura Mercier, Benefit, Stila, Caudalie, Payot, L’Occitane, Bourjois, and L’Oreal. In 2012, Birchbox acquired Paris-based JolieBox, gaining outposts in France, Spain and the UK. To learn more about Birchbox, visit www.birchbox.com, or follow us on Facebook and Twitter and YouTube and our blog.
About Cynthia Rowley
Cynthia Rowley is a leading global lifestyle brand sold in over 60-freestanding collection boutiques, as well as in better department, specialty and online stores worldwide. Cynthia Rowley's namesake collections include women's ready to wear, eyewear, handbags, shoes, legwear, wetsuits and swimwear. The Cynthia Rowley brand also includes RowleyEyewear, an ecommerce eyewear site featuring women's and men's collections. In addition, the company has established Exhibition A, an online site that sells exclusive limited edition prints by contemporary artists; and CuRious, which has two retail posts in Manhattan, one on the Upper East Side and the other on Bleecker Street, which features a curated assortment of sweets and party decor. For more information on Cynthia Rowley, visit www.CynthiaRowley.com.
